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A simple guide to inbound marketing for entrepreneurs that want to grow their business using SEO, blogging and social media by Dharmesh Shah of HubSpot.
Great deck, saw it on inbound.org, I always loved HS decks, very elegantly designed. Though it could had more material on how to do inbound marketing and may be more real world data as well as more content marketing methods (deck listed 4 as example)
Here are few ways to do content marketing which I can think of
Reports & Trends
PDF and eBooks
Guest Blogging (don't bother about backlink)
Competitions and Reviews
Local Business Listings
Create Modules, Plugins and Extensions
Pushkar, great list! I wrote up a quick post recently that outlines a few tactics outside the usual content formats that I hope supplement the above tactics: http://contentmarketinginstitute.com/2014/05/b2b-content-better-than-ebooks/
Thanks @jacunzo, great post, I am certainly sharing the blog post with my social network!
Welcome to the GH Community @jacunzo - great slides by Dharmesh here. I moved this to our slides section and deleted the original post.
Thanks Everette, that sounds good.
Hey Jay - welcome to Growthhackers. Thanks for sharing these slides!
Thanks Sean! Love what you guys are up to and your work personally. Would love to get you on the NextView blog sometime since you seem passionate about growing early-stage companies through marketing (it's viewfromseed.com). jay-at-nextviewventures.com (or if I can be helpful in general!)
Inbound is the best way to bring people into your world. You just need a way to convert them. I find many startups create great content but then don't convert them into subscribers/emails/users. You can sell better though email and your content should be used to push them through the funnel. I like this.
Agreed, Stephanie. In talking to NextView's portfolio startups, a lot of them are thinking so big (which is great, and necessary, early on especially) that they forget the notion that awesome content and creative ideas still needs to convert. The 2nd problem is that they don't actually know what metric to look at -- to which I always reply "Build an email list!" :)
Hi everyone! These slides are great, thank you very much @jacunzo ! I'm particularly thrilled because I saw this on GrowthHackers' Twitter after I wrote an article on the same topic - and our views match. Here's the article for anyone interested: https://medium.com/@nscmnto/marketing-oriented-startups-ba2aead2fc33
Anyway, I think the main difficulty, at least here in Portugal, is convincing startups that Marketing doesn't need to be expensive and it's not all about advertising.
What are the main difficulties you see in implementing marketing on a startup?
That deck's great, slide 37 always makes me chuckle.
That's a great deck.
But saying that outbound marketing = annoying marketing vs inbound marketing = great marketing is a little bit exaggerated ...
with the abundance of information on the web , inbound marketing is the best way to get found, great slides indeed very useful and educative.
Slide 114 is the best
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