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In this presentation, Morgan Brown and Sean Ellis talk about how you can use High Tempo Testing to unlock new growth for your startup and acquire your first users.
High Tempo Testing is way more important than most people realize. Set a weekly goal for tests (in channels and/or on site) and hit the goal. Anything that can potentially move the growth needle is fair game. If you do this, you'll learn a ton and start to grow faster.
Awesome deck @morgan!
Slide 7 should be updated with Product Hunt launch next to TechCrunch initiation, me thinks :)
Is there a video we can watch for this?
Unfortunately no recording, but hopefully @morgan and/or I can do a webinar around it soon.
Keep me posted!
This sounds awesome :)
Please teach a Skillshare class!
Ha, thanks! Maybe we will :)
Great presentation! In terms of the ideas cards on slides 25 - 27, is that custom built or are you using an existing service? Thanks in advance!
It's part of a system that we've built.
Amazing stuff! Thanks!
Will it be let loose on the world any time soon? Thanks!
Sorry, realised you've already replied to my previous comment. Signed up!
Great deck, thanks for sharing @morgan! What tool are you guys using to keep track of the ideas/experiments on slides 25/26/27?
It’s part of a system that we’ve built to manage our high tempo testing and encourage participation from the full team.
Will it ever be available to the public @sean ?? :D
Yes, more info here: http://canvas.growthhackers.com
Hi @Morgan and @Sean, this is a great deck.
I was wondering how you balance high tempo testing with creating a strong hypothesis that's based on data and keep the user in mind. Or is using the ICE framework good enough and speed is the real focus?
I find that coming up with a deep backlog isn't the most challenging part of high tempo test. The real challenge is quickly creating a strong hypothesis that leads to a better understanding of your user when the test is complete. My goal is to focus on High Tempo Learning as much as possible.
I'd love to hear more about your process and how you focus on high tempo testing without it tuning into searching for a win without understanding why it was a win (the dartboard approach).
I agree high tempo learning is the key outcome of high tempo testing. We make sure that every test has a well thought out hypothesis. Once we addressed the deep backlog challenge, then we needed to address the implementation bottleneck. Now our challenge is knowledge base management and we've just added an additional person to help with analyzing each test.
Thanks for the response Sean!
I hear you with the knowledge base management challenge. Having a dedicated person to analyzing tests is an interesting approach to the problem.
We're just getting started with that, but early signal is good. Ask me in a couple weeks though :)
I like the "Must Have Product" requirement and must have "Product Market Fit", but feel like it somewhat contradicts the "Starting From Zero" message and the "User Zero".
Growing a startup is like building the engine of a truck while barreling down the freeway. The point of that slide is that a must-have product is key to lasting, sustainable growth and that there are different measurements to use at different life stages of your startup.
Figuring out product/market fit and must-have goes hand in hand w/early growth experiments to find and reach first users.
I can see how effective high tempo testing can be. But doubt if it is applicable to acquire your first users as the title of this thread says.
Actually if you think of high tempo testing as a rapid, small batch approach to growth experiments it can be incredibly important. While in this case the talk was framed around a sequence of events, rapid iteration early on is key to figuring out what works.
Of course, early on you don't have the traffic to test that many things, but you can run a lot of initiatives quickly.
I think the mindset is critical from day zero.
Agree, high tempo testing is not part of going from zero to one. Deck tries to show that product market fit and hustle stage are both important before getting to high tempo testing.
Great deck. What would I give to see all your 200+ ideas... :)
Personally I think the bullets on slide 29 stand out to me the most. The strategy in this deck is amazing, but without organization, communication and consistency, everything falls a part. I really like the weekly meeting routine and goals. Also, I'm big fan of slide 30, but that's because I think Swingers is an awesome movie :)
I agree, the system is the thing. Having weekly accountability is critical to keeping the tempo going. Without it, you lose the process.
You're so money and you don't even know it Connor!
Good catch @connorphillips . We didn't really start to get consistent tempo until we added the dedicated meeting. What's important in this meeting is that there is no brainstorming. It's too easy to go down a rat hole when you start brainstorming. This is an assessment, execution planning and analysis discussion meeting for one hour per week. The other 50+ hours are for brainstorming and implementation.
Thanks @morgan for the slides. Already finding some quick wins with some inspiration from your presentation last week. If they prove out, i'll write about some learnings in more depth.
That's great to hear Benji! Keep us posted.
Now we should have to fill our fuel tank and go ahead with marketing.
Wow great slide, thanks for sharing @morgan
Fantastic deck. One quick question though. Could you please elaborate on the "great story" point in slide 35.
Thanks heaps. :)
I can't see any slides :S
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