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In this presentation, Morgan Brown and Sean Ellis talk about how you can use High Tempo Testing to unlock new growth for your startup and acquire your first users.

  • SE

    Sean Ellis

    almost 4 years ago #

    High Tempo Testing is way more important than most people realize. Set a weekly goal for tests (in channels and/or on site) and hit the goal. Anything that can potentially move the growth needle is fair game. If you do this, you'll learn a ton and start to grow faster.

  • DL

    Dylan La Com

    almost 4 years ago #

    Awesome deck @morgan!

    Slide 7 should be updated with Product Hunt launch next to TechCrunch initiation, me thinks :)

  • KK

    Kennett Kwok

    almost 4 years ago #

    Is there a video we can watch for this?

  • AF

    Alex Fanshel

    almost 4 years ago #

    Great presentation! In terms of the ideas cards on slides 25 - 27, is that custom built or are you using an existing service? Thanks in advance!

  • MC

    Marcos Ciarrocchi

    almost 4 years ago #

    Great deck, thanks for sharing @morgan! What tool are you guys using to keep track of the ideas/experiments on slides 25/26/27?

  • BC

    Brian Carl

    almost 4 years ago #

    Hi @Morgan and @Sean, this is a great deck.

    I was wondering how you balance high tempo testing with creating a strong hypothesis that's based on data and keep the user in mind. Or is using the ICE framework good enough and speed is the real focus?

    I find that coming up with a deep backlog isn't the most challenging part of high tempo test. The real challenge is quickly creating a strong hypothesis that leads to a better understanding of your user when the test is complete. My goal is to focus on High Tempo Learning as much as possible.

    I'd love to hear more about your process and how you focus on high tempo testing without it tuning into searching for a win without understanding why it was a win (the dartboard approach).

    Thanks guys!

    • SE

      Sean Ellis

      almost 4 years ago #

      I agree high tempo learning is the key outcome of high tempo testing. We make sure that every test has a well thought out hypothesis. Once we addressed the deep backlog challenge, then we needed to address the implementation bottleneck. Now our challenge is knowledge base management and we've just added an additional person to help with analyzing each test.

      • BC

        Brian Carl

        almost 4 years ago #

        Thanks for the response Sean!

        I hear you with the knowledge base management challenge. Having a dedicated person to analyzing tests is an interesting approach to the problem.

        • SE

          Sean Ellis

          almost 4 years ago #

          We're just getting started with that, but early signal is good. Ask me in a couple weeks though :)

  • JH

    Joshua Ho

    almost 4 years ago #

    I like the "Must Have Product" requirement and must have "Product Market Fit", but feel like it somewhat contradicts the "Starting From Zero" message and the "User Zero".

    • MB

      Morgan Brown

      almost 4 years ago #

      Growing a startup is like building the engine of a truck while barreling down the freeway. The point of that slide is that a must-have product is key to lasting, sustainable growth and that there are different measurements to use at different life stages of your startup.

      Figuring out product/market fit and must-have goes hand in hand w/early growth experiments to find and reach first users.

  • AR

    Arian Rahbari

    almost 4 years ago #

    Great presentation.

  • AS

    Anand Srinivasan

    almost 4 years ago #

    I can see how effective high tempo testing can be. But doubt if it is applicable to acquire your first users as the title of this thread says.

    • MB

      Morgan Brown

      almost 4 years ago #

      Actually if you think of high tempo testing as a rapid, small batch approach to growth experiments it can be incredibly important. While in this case the talk was framed around a sequence of events, rapid iteration early on is key to figuring out what works.

      Of course, early on you don't have the traffic to test that many things, but you can run a lot of initiatives quickly.

      I think the mindset is critical from day zero.

    • SE

      Sean Ellis

      almost 4 years ago #

      Agree, high tempo testing is not part of going from zero to one. Deck tries to show that product market fit and hustle stage are both important before getting to high tempo testing.

  • AS

    Adam Szabo

    almost 4 years ago #

    Great deck. What would I give to see all your 200+ ideas... :)

  • CP

    Connor Phillips

    almost 4 years ago #

    Personally I think the bullets on slide 29 stand out to me the most. The strategy in this deck is amazing, but without organization, communication and consistency, everything falls a part. I really like the weekly meeting routine and goals. Also, I'm big fan of slide 30, but that's because I think Swingers is an awesome movie :)

    • MB

      Morgan Brown

      almost 4 years ago #

      I agree, the system is the thing. Having weekly accountability is critical to keeping the tempo going. Without it, you lose the process.

      You're so money and you don't even know it Connor!

    • SE

      Sean Ellis

      almost 4 years ago #

      Good catch @connorphillips . We didn't really start to get consistent tempo until we added the dedicated meeting. What's important in this meeting is that there is no brainstorming. It's too easy to go down a rat hole when you start brainstorming. This is an assessment, execution planning and analysis discussion meeting for one hour per week. The other 50+ hours are for brainstorming and implementation.

  • BH

    Benji Hyam

    almost 4 years ago #

    Thanks @morgan for the slides. Already finding some quick wins with some inspiration from your presentation last week. If they prove out, i'll write about some learnings in more depth.

  • HS

    Harshit Sharma

    almost 4 years ago #

    Now we should have to fill our fuel tank and go ahead with marketing.

  • AP

    Anjali Punjab

    almost 4 years ago #

    Wow great slide, thanks for sharing @morgan

  • AJ

    Amit Jaiswal

    almost 4 years ago #

    Fantastic deck. One quick question though. Could you please elaborate on the "great story" point in slide 35.

    Thanks heaps. :)

  • MQ

    Matthew Quinn

    over 3 years ago #

    I can't see any slides :S

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