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Hiten Shah outlines 7 lessons learned in his 12 years doing content marketing for Crazy Egg, KISSmetrics, and Hello Bar.

  1. Content = Marketing
  2. People ignore ads but the love great content
  3. Content Marketing can be reverse engineered (and even imitated too)
  4. Headlines are everything - they get people to click
  5. Organic search is the top traffic source for content marketing
  6. Content helps you tell your story
  7. Content creates conversion opportunities

  • TW

    Tom Whatley

    over 5 years ago #

    Another piece of treasure from @hiten. I'm a huge fan of his "What to Improve" matrix.

    • HS

      Hiten Shah

      over 5 years ago #

      Glad you liked it! I'm really excited about that matrix and might make some more content around it. Found it to be very valuable in my analysis of data.

      • TW

        Tom Whatley

        over 5 years ago #

        That'd be awesome. It's actually a great reference for a lot of planning when it comes to experiments. Not only does it serve as a great reminder but it helps to point CRO efforts more effectively.

      • JQ

        Jason Quey

        over 5 years ago #

        Do you happen to have a link to the "What to Improve" matrix?

  • JM

    Jevin Maltais

    over 5 years ago #

    "8 out of 10 people will read your headline, but only 2 out of 10 people will read the rest of your post". Holy ADD Batman.

  • MC

    Matt Challberg

    over 5 years ago #

    Perfect example of content marketing is this slideshare. Fantastic post @hiten! I have a question though - What would you recommend as the best method for creating content or where would be a good place to start as a beginner?

  • SL

    Stuart Langridge

    over 5 years ago #

    I agree, the "What to improve" matrix is a great idea. Thanks for sharing.

  • SV

    Sascha Pascal van Opzeeland

    over 5 years ago #

    Great slides. Indeed the most insightful is the 'what to improve' matrix. Also like the marketing funnel from marketoonist.

  • NV

    Nikhil Vishnu

    over 5 years ago #

    Thanks for sharing. Great deck.

  • LF

    Leah Faul

    over 5 years ago #

    This is great! What was your number one take from it? It seems slightly overwhelming, like I just want to know what is number one thing everyone thinks is the most important from this slide deck?

  • AG

    Ariadna Gotanegra

    over 5 years ago #

    Thanks for sharing @hiten ! Very insightful & great example of content marketing in itself. Best part: "What to improve" matrix

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