Hiten Shah outlines 7 lessons learned in his 12 years doing content marketing for Crazy Egg, KISSmetrics, and Hello Bar.
- Content = Marketing
- People ignore ads but the love great content
- Content Marketing can be reverse engineered (and even imitated too)
- Headlines are everything - they get people to click
- Organic search is the top traffic source for content marketing
- Content helps you tell your story
- Content creates conversion opportunities