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Summary slides for Traction Book.  These slides start with some great quotes from industry leaders about the importance of growth in startups. They then provide an introduction to the following customer acquisition channels:


  1. Viral Marketing

  2. Public Relations (PR)

  3. Unconventional PR

  4. Search Engine Marketing (SEM)

  5. Social  

  6. Display Ads

  7. Offline Ads

  8. Search Engine Optimization (SEO)

  9. Content Marketing

  10. Email Marketing

  11. Engineering as Marketing  

  12. Target Market Blogs

  13. Business Development (BD)

  14. Sales Affiliate Programs

  15. Existing Platforms

  16. Trade Shows

  17. Offline Events

  18. Speaking Engagements

  19. Community Building

  • PL

    Pierre Lechelle

    about 3 years ago #

    Awesome. I'm sharing. Wrote a similar article earlier this year, thought it might be useful: http://www.pierrelechelle.com/startup-communication

  • JM

    Justin Mares

    about 3 years ago #

    Pulled from chapters in Traction - http://tractionbook.com

  • DB

    Drake Ballew

    about 3 years ago #

    @justinmares Call me biased, but this is so money.

    • JM

      Justin Mares

      about 3 years ago #

      I hear a lot more people are going to be exposed to these slides. Word is the authors just got some baller help :)

  • RP

    Rohit Prabhakar

    about 3 years ago #

    Thanks for sharing the slides. I like the traction channels list and the examples with it.

  • DS

    david Scher

    about 3 years ago #

    Surely there should be a slide about creating a deck which points out your product (a certain newly released book perhaps) and then putting that deck on GH to land new buyers. Clever indeed.

    • PL

      Pierre Lechelle

      about 3 years ago #

      I think it's actually a great way to promote a book to people who might be interested. The deck is providing value, and if you want to learn more, then maybe you could buy the book. Seems legit to me.

      • DS

        david Scher

        about 3 years ago #

        I don't disagree that it's a great way to promote a book; that's why I wrote what I wrote. ;)

  • DN

    Duylam Nguyen-Ngo

    about 3 years ago #

    This was great. From my very limited experience with growth hacking, there are only 1-2 channels that result in the majority of your growth, but, as an advisor said, the best startups are the ones that eventually engage with the majority of channels.

    I would be interested in seeing how different channels work best for different types of startups. My moving service startup Jiffy, http://www.usejiffy.com, has gotten a lot of customers through Craigslist. Tradeshows have been another good channel as well since we also do deliveries.

  • TJ

    Tom Jackson

    about 3 years ago #

    Great summary. We are working through hacking options as we speak. Too early to say what's going to deliver the most impact.

  • AH

    Alex Harris

    about 3 years ago #

    Love the video at the end. Very well produced. Congrats on book launch.

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