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Summary slides for Traction Book.  These slides start with some great quotes from industry leaders about the importance of growth in startups. They then provide an introduction to the following customer acquisition channels:

  1. Viral Marketing

  2. Public Relations (PR)

  3. Unconventional PR

  4. Search Engine Marketing (SEM)

  5. Social  

  6. Display Ads

  7. Offline Ads

  8. Search Engine Optimization (SEO)

  9. Content Marketing

  10. Email Marketing

  11. Engineering as Marketing  

  12. Target Market Blogs

  13. Business Development (BD)

  14. Sales Affiliate Programs

  15. Existing Platforms

  16. Trade Shows

  17. Offline Events

  18. Speaking Engagements

  19. Community Building

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