GC
Gary-Yau Chan 6 months ago

What is your Growth Mission Statement?

MOST UPVOTED ANSWER

Rather than a mission statement, formulate it as "What is your North Star Metric". (https://growthhackers.com/articles/north-star-metric) This removes a lot...

3
Answered by
JP
 John Phamvan
NS
Niti Sharma 7 months ago

Do you remember your first customer?

MOST UPVOTED ANSWER

My first client was BrightLocal in Brighton, UK; I was introduced to them to run a B2B advertising campaign to acquire new users. I was working at a startup ...

2
Answered by
JA
 Justin Adelson
AM
Andre McKay 10 months ago

Have you ever hosted/participated in a companywide "hackathon"?

DH
Dani Hart 10 months ago

Are you going to the 2018 GrowthHackers Conference?

MOST UPVOTED ANSWER

No Due to pre-occupation on the same dates. Wish the Conference a grand success. ~ Philip

2
Answered by
PV
 Philip Verghese
JT
John Tan 11 months ago

How many experiments do you run every month (30 days) as a team/company?

MOST UPVOTED ANSWER

1. We run approx 12-15 tests/month (minimum 3/week) 2. Talking about the % of them being successful can be misleading because each one has a different imp...

1
Answered by
AA
 Anuj Adhiya
GC
Gary-Yau Chan 11 months ago

How many % of your experiments ended with "inconclusive"?

MOST UPVOTED ANSWER

Across the board, 20-40% of experiments come out as inconclusive. The biggest reasons are poorly formed hypothesis, too small sample size and unclear success...

3
Answered by
KI
 Kevin Indig
MR
Mike Rizzo 12 months ago

What type of engineering talent do I need for my growth team?

MOST UPVOTED ANSWER

There's not a single answer fits all. It's product dependant

3
DH
Dani Hart 12 months ago

What topic would you like covered at #GHConf18?

MOST UPVOTED ANSWER

I will not be there, 'cause I live on the other side of the world... but every talk about AI, Machine Learning and their integration with marketing activitie...

4
Answered by
MC
 Marco Cardillo
GC
Gary-Yau Chan about 1 year ago

Can SEO ideas and tasks run in a Growth Framework?

MOST UPVOTED ANSWER

Yes - the difficulty in SEO is being able to measure and test differences in results based on defined, controlled inputs. That's where SEO split-testing c...

1
Answered by
EF
 Ed Fry
DJ
Dimitar Janevski about 1 year ago

Need help for Masters Thesis: Doing Research on hypothesis that Growth Hacki...

MOST UPVOTED ANSWER

count me in.

2
Answered by
MY
 Metehan Yesilyurt
RA
Ricardo Anaya about 1 year ago

Example of a real growth meeting agenda filled with information?

MOST UPVOTED ANSWER

What is it about any templates you've already seen that don't give you enough to go on?

1
Answered by
AA
 Anuj Adhiya
VF
Vitor Ferreira about 1 year ago

How should a marketing team and a growth team work together?

MOST UPVOTED ANSWER

You'll find some answers and inspiration here: https://growthhackers.com/articles/how-do-you-choose-the-best-growth-team-model/ https://growthhackers.com/a...

3
Answered by
AA
 Anuj Adhiya
YH
yuree hong about 1 year ago

What would be the 3 most important skills a startup marketer need in 2020?

MOST UPVOTED ANSWER

A startup marketer for me needs to nail these three things: - Performance marketing - Product Management - Analytics

2
MR
Mike Rizzo about 1 year ago

How, When, and Where is it best to ask "How would you feel if ____ no longer ...

MOST UPVOTED ANSWER

You can try the Net Promoter Score study asking: "How likely is it that you would recommend our company/product/service to a friend or colleague?", if you ar...

1
Answered by
YH
 yuree hong
DH
Dani Hart over 1 year ago

If you were hiring a head of growth, what questions would you ask in the inte...

MOST UPVOTED ANSWER

I'm not expert enough to hire a head of Growth, but as a candidate I'd create a simple board on Trello to manage experiments, adding some ideas to the Ideas ...

7
Answered by
MC
 Marco Cardillo
BR
Brian Riback over 1 year ago

Looking for a non-technical co-founder

SO
Si Quan Ong over 1 year ago

What do you consider as a productive day?

MOST UPVOTED ANSWER

Ah, very philosophical question. Personally, I consider a productive day to be one in which I actually got something "done." I really value that feeling of a...

1
Answered by
LC
 Lisa Callahan
Anonymous over 1 year ago

Is there a marketplace where you can hire high quality marketers?

MOST UPVOTED ANSWER

This is probably the best place to tap the growth hacker community, but for marketplaces other than the ones Justin mentioned you could also try gocatalant.c...

3
Answered by
KP
 Kimmy Paluch
VV
Vishnu Vankayala over 1 year ago

How independent is your digital marketer from your tech/UI/data team?

MOST UPVOTED ANSWER

I'll quote @morgan from this post (https://growthhackers.com/articles/ten-things-i-learned-researching-ten-of-the-worlds-fastest-growing-startups/) "The b...

3
Answered by
AA
 Anuj Adhiya
DH
David Hoos over 1 year ago

What are the key milestones every marketing team should target when building ...

MOST UPVOTED ANSWER

I suppose this is dependent on your company, product, and/or sales funnel - not to mention, company stage. Also, it can be easy to mix up milestones with goa...

4
Answered by
JA
 Justin Adelson
JP
Jack Paxton over 1 year ago

Why Don't Agencies Run Viral Contests?

MOST UPVOTED ANSWER

I agree with @millanda on this one. My experience with contests is that they drive a lot of exposure and engagement, but they do not drive a lot of conversio...

4
Answered by
JA
 Justin Adelson
WB
Wes Bush over 1 year ago

What does your growth engine look like?

MOST UPVOTED ANSWER

If you'd like to collaborate on Growth Engine 2.0, we're looking for 2 expert growth hackers to share their strategies. Just send me a note if interested.

2
Answered by
WB
 Wes Bush
MR
Mike Rizzo over 1 year ago

Can an organization have more than one "North Star Metric" per department / p...

MOST UPVOTED ANSWER

A case could be made where different products within the same company would have different North Star Metrics (NSMs). For example, I doubt that Uber Eats NS...

8
Answered by
SE
 Sean Ellis
DH
David Hoos over 1 year ago

What are the most important hard and soft skills of a modern VP of Marketing?

MOST UPVOTED ANSWER

This is a really good question - I never thought about it until now. Role: I am the founder and CEO of my marketing agency, Perfect Pixel Marketing. Ha...

3
Answered by
JA
 Justin Adelson
AM
Amanda Milligan over 1 year ago

What are your biggest takeaways from the GrowthHackers 2017 conference?

MOST UPVOTED ANSWER

For me, two themes kept emerging through all the talks: a. Understand what your North Star Metric is. Without this, you really aren't going to be able to...

6
Answered by
AA
 Anuj Adhiya
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