RB
Raj Bhatt 4 months ago

How do you measure your brand value? Do you follow a pattern/formula?

MOST UPVOTED ANSWER

Recently had a discussion about this with Sujan Patel of Mailshake. We concluded that the best practical way for a startup is measuring brand mentions with a...

3
Answered by
JC
 Jeroen Corthout
GC
Gary-Yau Chan 5 months ago

How to calculate LTV with multiple monetization strategies?

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1. Subscription and marketplace are easy to calculate. 2. Sell ads: Calculate an average cpm / cpc and correlate the revenue per impressions / clicks genera...

3
Answered by
LM
 laurent malka
VR
Vignesh Rajendran 10 months ago

Is there any unified view to look at a user data from multiple SaaS apps like...

MOST UPVOTED ANSWER

The term "user data" is pretty broad, can you share more specifically what you're looking to collate into a single view? I work for a company called Data...

1
Answered by
JB
 John Bonini
DL
Daniel Lee 11 months ago

What industries/startups have users with the highest LTV?

MOST UPVOTED ANSWER

Two thoughts, one general and one specific: Recruiting/hiring: the fees per-placement are huge (usually 10-20% of first year salary). When placing $150k/y...

3
Answered by
MF
 Matt Fulton
AT
anca trusca about 1 year ago

What should you use for tracking the traffic generated by internal links?

MOST UPVOTED ANSWER

Thanks Marco, we are trying to monitor stickiness on the site as part of different elements on the site. We'll give it a try.

2
Answered by
AT
 anca trusca
OQ
OJ Quevedo about 1 year ago

What metrics do the experts use to measure UX effectiveness?

MOST UPVOTED ANSWER

@ustinknight - any words of wisdom for us? :)

2
Answered by
AA
 Anuj Adhiya
JR
Josh Reyes about 1 year ago

Alternatives while waiting for Google Attribution?

MOST UPVOTED ANSWER

Have you heard of Roivenue.com (disclaimer: I'm the CEO)? Data-driven attribution coupled with automatically downloaded data about your cost, so that you can...

1
Answered by
 Pavel Šíma
RR
Robbie Richards about 1 year ago

Can I feature you in this customer support article...?

AM
Aditya Maheshwari over 1 year ago

What did you do to bring together data from multiple sources? Did you build a...

MOST UPVOTED ANSWER

We used http://www.cyfe.com/ for some of our marketing data. If you want a free, interim option. PowerBI might be an option.

1
Answered by
VS
 Vivek Shenoy
SF
Sarah Frazier over 1 year ago

What metric does your company use to measure customer satisfaction? (NPS, CES...

MOST UPVOTED ANSWER

NPS

3
Answered by
RA
 Ramin Assemi
AG
Alexandra Gibson over 1 year ago

How do you set quarterly goals for each of the people on your marketing team?

MOST UPVOTED ANSWER

Hi there! As a head of your marketing team your job is to take the main objective of the company and break it down into bitesize attainable goals. First,...

4
Answered by
TD
 Tiffany Dasilva
MB
Melinda Byerley over 1 year ago

Presenting Data With Confidence?

MOST UPVOTED ANSWER

1. How important is presenting data for decision making to your career? I would say 5. As a relationship manager, if I can't effectively present the case in ...

3
Answered by
AB
 Ashley Binter
JR
Jeremiah Rizzo 10 months ago

"Aha" (Activation) metric for e-Learning company?

MOST UPVOTED ANSWER

@dmh , @btcboss , @anujadhiya - wanted to say "thanks!" one last time for your guidance and give an update for some closure :) . Thanks to your input I'm di...

3
Answered by
JR
 Jeremiah Rizzo
NS
Nikhil Samuel over 1 year ago

How do you analyze cohorts for non-SaaS startups that are seasonal?

MOST UPVOTED ANSWER

What if instead of looking at cohorts based on start time you based cohorts relative the events themselves (time before/after event). That would allow you to...

1
Answered by
AH
 Adam Haney
SC
Sara Cole over 1 year ago

Massive discrepancy between bit.ly analytics and other tool. Any idea why?

MOST UPVOTED ANSWER

I've switched over to Goo.gl and it seems to be more accurate!

2
Answered by
SC
 Sara Cole
LZ
lucia zw over 1 year ago

how to set up funnels for meaningful SaaS growth metrics?

MOST UPVOTED ANSWER

Hey Lucia, I love Mixpanel. It is soooo good. For funnels, usually, you have OMTM- one metric that matters, right? I think your event tracking plan is a good...

4
Answered by
MV
 Maja Voje
AL
Arsene Lavaux over 1 year ago

Mobile MarTech stack - what do you use?

MOST UPVOTED ANSWER

Thanks Anuj for sharing. Looking into it as a starting point. Hope others will jump in to cross-pollinate mobile experiences.

3
Answered by
AL
 Arsene Lavaux
AL
Ariel Long over 1 year ago

How do you deal with content chaos and how do you measure all content marketi...

MOST UPVOTED ANSWER

Hi Ariel, At Cheeky Monkey Media we measure all of the above. In fact, I had a conversation just this morning to discuss whether the time spent researchin...

3
Answered by
ŠG
 Špela Grašič
SD
Silviya DIneva over 1 year ago

How do you measure the effect / what are the KPIs for good product descriptio...

MOST UPVOTED ANSWER

The major KPI, in my opinion, is the conversion rate for that given product, after all, that is what you want. You don't want people to just read or spend mo...

3
Answered by
AA
 Adriano Almeida
AS
Ajit Singh over 1 year ago

How to correctly measure the performance of a browser push notification campa...

MOST UPVOTED ANSWER

I played a lot with OneSignal and Pushcrew recently (personal opinion: OneSignal is the best solution). Here is the KPI I was tracking for thefamily.co and h...

3
Answered by
JL
 Julien LE COUPANEC
ST
Stanley Tan almost 2 years ago

How to track conversions of quotes to offline sales?

MOST UPVOTED ANSWER

Do you collect PII on a quote? Couldn't you just match your quote database to your new customer database for attribution?

1
Answered by
NL
 Nick Lock
AC
Allan Caeg over 1 year ago

Where can I buy qualitative feedback for content marketing?

MOST UPVOTED ANSWER

There's this: https://theuserisakid.wordpress.com/

1
Answered by
AM
 Angie Meeker
CM
Chintan Maisuria almost 2 years ago

What is the best way to track beyond CTR?

MOST UPVOTED ANSWER

Assuming you're using Google Analytics, then best way is through multi-channel attribution. You just need to decide how best to weigh the touch points. Coupl...

4
Answered by
RK
 Richard Kuwahara
VC
Vlad Calus almost 2 years ago

How do I measure where my users sign up from (web app)?

MOST UPVOTED ANSWER

This should be simple in Google Analytics if you've configured sign up to be a goal. If that's the case, the Conversions > Multi-Channel Funnels > Top...

7
Answered by
JB
 John Barth
NS
Nikhil Samuel about 2 years ago

What KPIs would you use to track growth in an events-based startup?

MOST UPVOTED ANSWER

The company I founded is inherently seasonal, so I've had to ask this question before. I have a few tips: 1) Early on, track the leading indicator of ...

1
Answered by
RF
 Ryan Farley
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