SU
Sumant US 5 months ago

What factors do CMOs/Marketers in B2C companies consider when moving from on...

MOST UPVOTED ANSWER

- What is the opportunity costs of switching, in the end it's never going to be that I shut off 1 tool and immediately will start using another one. So there...

4
KD
Kristen DeCosta 6 months ago

What customer retention strategies have you implemented at your company?

MOST UPVOTED ANSWER

Hey Brandon! Thanks for this awesome response. 96% upsells or referrals is an incredible stat-- congrats to you! A lot of businesses tend to let custom...

3
Answered by
KD
 Kristen DeCosta
NL
Nicki Laycoax 6 months ago

What techniques have been most successful when keeping your SaaS users engage...

MOST UPVOTED ANSWER

Hey Nicki, A few we're using for Fieldboom (https://www.fieldboom.com) that work really well (disclaimer: I work there): #1 - First and foremost, have ...

4
Answered by
JR
 Jess Roberts
GC
Gary-Yau Chan 8 months ago

How to calculate LTV with multiple monetization strategies?

MOST UPVOTED ANSWER

1. Subscription and marketplace are easy to calculate. 2. Sell ads: Calculate an average cpm / cpc and correlate the revenue per impressions / clicks genera...

3
Answered by
LM
 laurent malka
SU
Sumant US 7 months ago

How do you proactively reduce Churn with Marketing in your company?

MOST UPVOTED ANSWER

There's 2 different ways Marketing can help. There's 1 for pre-sale and 1 for post-sale. Pre-sale - Ensure that you're marketing to the right people and ...

3
Answered by
TB
 Thomas Bass
PH
Pradyut Hande 10 months ago

What are some foolproof, easily implementable ways to enhance app user retent...

MOST UPVOTED ANSWER

Thanks for sharing these resources, Anuj!

2
Answered by
PH
 Pradyut Hande
JD
João Duarte about 1 year ago

What free/low priced analytics tool do you recommend to track mobile retentio...

MOST UPVOTED ANSWER

Mixpanel, I find Mixpanel offers a really good data and features specially for mobile apps also it offers a free package for small startups, I really like th...

4
Answered by
AA
 Andrew Azmi
ST
Stanley Tan about 1 year ago

How do you identify customers that are about to churn?

MOST UPVOTED ANSWER

Define "about to churn"? The moment someone cancels their account (or doesn't renew), is not the moment they actually churn. Churning started when they s...

4
Answered by
PV
 Philippe Vdhd
SJ
Sean Johnson almost 2 years ago

Any benchmarks around potential effectiveness of dormant user campaigns?

MOST UPVOTED ANSWER

I found this: http://www.superoffice.com/blog/email-activation-campaigns/ where it quoted a study saying "The impact you can potentially gain by re-engaging ...

1
Answered by
AA
 Anuj Adhiya
Anonymous about 2 years ago

Should I attempt to re-engage with already paying (but less than active) subs...

MOST UPVOTED ANSWER

I wouldn't say with 'push notifications', but possibly sending them an article they might benefit from, or a tip to produce X results, or even just an email ...

4
Answered by
GR
 Gigi Rodgers
AP
Albert Palka about 2 years ago

[Ideas Inside] Should I ask for Credit Cards during the registration process?

MOST UPVOTED ANSWER

The worthless yet always correct answer: Depends on your business model. The more relevant answer: Yes. I lead the growth team at Lucidchart (www.luci...

6
Answered by
SM
 spencer mann
PK
pardeep kullar over 2 years ago

Do you let credits expire at the end of the month or rollover?

MOST UPVOTED ANSWER

I am going to make an analogy for this answer. Look to paid time off (PTO) policies. I'll use NASA's leave PTO policy because although a Civil Servant can ...

2
Answered by
DD
 Dutch Driver
MR
Mike Rizzo about 1 year ago

How Do You Do B2B Lead Management in Salesforce + HubSpot?

MOST UPVOTED ANSWER

Hi Mike, I'll try to cover a lot in this answer. But if you want to get more in-depth answers, please drop me an email (philippe.vdhd@gmail.com). 1) Fi...

6
Answered by
PV
 Philippe Vdhd
EC
Eduard Chilcos almost 2 years ago

What tactics do you recommend to re-engage lost users?

MOST UPVOTED ANSWER

Hey Eduard, There are a few things you can do to help retain some of your customers, but first do you know why they're leaving? The answer to this may he...

10
Answered by
PM
 Phill Moorman
JB
Jesse Bouman over 3 years ago

Ask GH: Best tactic to activate an inactive user that wants to cancel?

MOST UPVOTED ANSWER

Whether or not the customer is a lost cause or can be saved, the answer will absolutely 100% include "but you should have engaged them sooner." I agree wi...

19
Answered by
LM
 Lincoln Murphy
KK
Katie Kent over 4 years ago

Ask GH: Anyone in SF interested in machine learning to predict customer churn?

MOST UPVOTED ANSWER

I absolutely wish I was there!

1
CN
Chris Neumann over 4 years ago

Ask GH: How to measure churn if you only offer annual plans without waiting a...

MOST UPVOTED ANSWER

Cancellations are a lagging indicator that you have a churn problem. I'd say one of the laggiest. Churn is rarely only an end-of-life event. It usually st...

4
Answered by
LM
 Lincoln Murphy

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