Rather than a mission statement, formulate it as "What is your North Star Metric". (https://growthhackers.com/articles/north-star-metric) This removes a lot...

My first client was BrightLocal in Brighton, UK; I was introduced to them to run a B2B advertising campaign to acquire new users. I was working at a startup ...

I managed to find half answer to the question which is explained below: After exploring too many platforms and going through resources, I came to know tha...

No Due to pre-occupation on the same dates. Wish the Conference a grand success. ~ Philip

1. We run approx 12-15 tests/month (minimum 3/week) 2. Talking about the % of them being successful can be misleading because each one has a different imp...

Across the board, 20-40% of experiments come out as inconclusive. The biggest reasons are poorly formed hypothesis, too small sample size and unclear success...

There's not a single answer fits all. It's product dependant

I will not be there, 'cause I live on the other side of the world... but every talk about AI, Machine Learning and their integration with marketing activitie...

Yes - the difficulty in SEO is being able to measure and test differences in results based on defined, controlled inputs. That's where SEO split-testing c...

count me in.

What is it about any templates you've already seen that don't give you enough to go on?

You'll find some answers and inspiration here: https://growthhackers.com/articles/how-do-you-choose-the-best-growth-team-model/ https://growthhackers.com/a...

A startup marketer for me needs to nail these three things: - Performance marketing - Product Management - Analytics

You can try the Net Promoter Score study asking: "How likely is it that you would recommend our company/product/service to a friend or colleague?", if you ar...

I'm not expert enough to hire a head of Growth, but as a candidate I'd create a simple board on Trello to manage experiments, adding some ideas to the Ideas ...

A productive day for me is when I have that feeling of accomplishment and not guilt of leaving things to do when I close my laptop. I set a goal of 3 mandato...

This is probably the best place to tap the growth hacker community, but for marketplaces other than the ones Justin mentioned you could also try gocatalant.c...

I'll quote @morgan from this post (https://growthhackers.com/articles/ten-things-i-learned-researching-ten-of-the-worlds-fastest-growing-startups/) "The b...

I suppose this is dependent on your company, product, and/or sales funnel - not to mention, company stage. Also, it can be easy to mix up milestones with goa...

I agree with @millanda on this one. My experience with contests is that they drive a lot of exposure and engagement, but they do not drive a lot of conversio...

If you'd like to collaborate on Growth Engine 2.0, we're looking for 2 expert growth hackers to share their strategies. Just send me a note if interested.

A case could be made where different products within the same company would have different North Star Metrics (NSMs). For example, I doubt that Uber Eats NS...

This is a really good question - I never thought about it until now. Role: I am the founder and CEO of my marketing agency, Perfect Pixel Marketing. Ha...