Rather than a mission statement, formulate it as "What is your North Star Metric". (https://growthhackers.com/articles/north-star-metric) This removes a lot...

My first client was BrightLocal in Brighton, UK; I was introduced to them to run a B2B advertising campaign to acquire new users. I was working at a startup ...

No Due to pre-occupation on the same dates. Wish the Conference a grand success. ~ Philip

1. We run approx 12-15 tests/month (minimum 3/week) 2. Talking about the % of them being successful can be misleading because each one has a different imp...

Across the board, 20-40% of experiments come out as inconclusive. The biggest reasons are poorly formed hypothesis, too small sample size and unclear success...

There's not a single answer fits all. It's product dependant

I will not be there, 'cause I live on the other side of the world... but every talk about AI, Machine Learning and their integration with marketing activitie...

Yes - the difficulty in SEO is being able to measure and test differences in results based on defined, controlled inputs. That's where SEO split-testing c...

count me in.

What is it about any templates you've already seen that don't give you enough to go on?

You'll find some answers and inspiration here: https://growthhackers.com/articles/how-do-you-choose-the-best-growth-team-model/ https://growthhackers.com/a...

A startup marketer for me needs to nail these three things: - Performance marketing - Product Management - Analytics

You can try the Net Promoter Score study asking: "How likely is it that you would recommend our company/product/service to a friend or colleague?", if you ar...

I'm not expert enough to hire a head of Growth, but as a candidate I'd create a simple board on Trello to manage experiments, adding some ideas to the Ideas ...

Ah, very philosophical question. Personally, I consider a productive day to be one in which I actually got something "done." I really value that feeling of a...

This is probably the best place to tap the growth hacker community, but for marketplaces other than the ones Justin mentioned you could also try gocatalant.c...

I'll quote @morgan from this post (https://growthhackers.com/articles/ten-things-i-learned-researching-ten-of-the-worlds-fastest-growing-startups/) "The b...

I suppose this is dependent on your company, product, and/or sales funnel - not to mention, company stage. Also, it can be easy to mix up milestones with goa...

I agree with @millanda on this one. My experience with contests is that they drive a lot of exposure and engagement, but they do not drive a lot of conversio...

If you'd like to collaborate on Growth Engine 2.0, we're looking for 2 expert growth hackers to share their strategies. Just send me a note if interested.

A case could be made where different products within the same company would have different North Star Metrics (NSMs). For example, I doubt that Uber Eats NS...

This is a really good question - I never thought about it until now. Role: I am the founder and CEO of my marketing agency, Perfect Pixel Marketing. Ha...

For me, two themes kept emerging through all the talks: a. Understand what your North Star Metric is. Without this, you really aren't going to be able to...