Either ads (not working so well anymore), membership (with a content gate), or donations. good luck!

Hi Ruslan, I am Digital Marketing Specialist @ Armut dot com. We tried to launch FB Ads to people who did not open our promotional emails to generate lead...

Keep an eye on user-generated content and make sure users give their consent when it's available on Google (indexable).

This problem has been discussed in this well written Medium post - https://medium.com/@k_karthikram/problem-of-gps-targeting-scale-82bd94e4ceaf

The first thing I would do is clearly define the target audience. If they didn't have personas, I'd make sure to create them. And if they did, I would revisi...

I don't believe you can create a custom audience from Instagram - you should ask FB support if this is possible, I believe you can only create a custom audie...

Yeah, a few SEM ideas I've tried: - Search retargeting. This is a good way to get in front of people searching for your competitor for cheap on the display...

As someone who has been involved with the Udemy community for a while, i think this is actually a good change. Udemy has in a way cannabalized their pricing ...

A complicated problem, no doubt. I actually most commonly deal with the reverse of the problem stated here. The larger problem with retargeting has to do...

I read that LinkedIn is retiring Lead Accelerator: http://www.fool.com/investing/general/2016/02/08/linkedin-corp-is-killing-off-one-of-its-biggest-gr.aspx. ...

That's not the correct way to track retargeting. Here is a link to my previous response https://growthhackers.com/questions/how-does-your-team-analyze...

This is a great question. VTC is really overrated and CTA is really underrated This is what we did at Wishpond Using your favorite A/B testing tool we ...

I'm co-founder of Perfect Audience. Here are some things to consider: 1. Criteo is heavily retailer-focused, so not a great fit for you. 2. Conversant a...

Hi Vivek, there are many elements that play an important role in the cost of the FB ad retargeting. I had instances where I got people from Facebook to...

For sure, I would keep it simple and use http://www.retargetlinks.com/ It's a link shortener that redirects through a page containing your remarketing sn...

The job they are trying to get done, and the functional, social and emotional benefits of getting this job done.

Hey Diana, I can share a couple of learnings from the retargeting work I've done over a few projects. These are pretty stream of consciousness so feel fre...

Yes. I consider retargeting part of the funnel. They leak out and I try push them along with it.