I've used it and it's great for finding journalists that cover your industry (and of course, reaching out to them). I've also had a few questions (back befor...

There is some value because it serves as a form of social proof. Given the choice between Widget A and award-winning Widget B, which would you choose? It ...

What is a similar sized company that is getting the type of press that you want to get? Why do you think they are getting that press? I ask these questions t...

1) Build relationships with industry influencers 3-4 weeks before launch and get them on your side for launch. Give them free access for a few weeks and let ...

I would agree with the previous commenter (Vincent). Press is a good way of quickly getting brand awareness, but it needs to be earned (though this can simpl...

The ROI will depend on your goal. Since the goal wasn't indicated in the question, I will assume your goal is to raise brand awareness and build credibility ...

I'd say you're approaching it wrong Kevin - book in a box is not a B2C company. You're a B2B productized services business. If you approach it like that i...

I think this is one of the best ways to get other journalists to write about you. Use one publication to get the next publication and slowly work your way up...

Hey, I agree with the previous growth hacker's answer, but I would add that there are a lot of things you can do to give yourself a headstart when develop...

@tamarw is one of my all time favorites. Looking forward to this one. Thank @morgan

Maybe the godfather of those who give growth hacking a bad name with deceitful and blackhat tactics. @platformula1

As a founder I realized that "if you build it... they will come" is a lie.

Even Dilbert wants to be a growth hacker! Coming soon to GrowthHackers.com, Dilbert will start sharing his best hacks.

As a non-technical founder looking for a technical founder, you have 3 choices. 1. learn to code <--least practical, probably won't be any good unless ...

From my experience as a journo I would also think about whether you have a compelling story, beyond the fact of securing seed round funding to offer. Often t...

I've learned the following: 1) Journalists are busy and inundated by people who want to create a relationship with them. There are three realities that ar...