Adjusting a device bid down to negative 100 will effectively remove that device from being able to display ads. So, if you want to create a mobile-only campa...
I've heard good reviews about Whatagraph. Whatagraph.com help you to automate marketing performance reporting process by collecting data from marketing chann...
I will say that my preference toward digital marketing tactics compared to traditional marketing tactics did almost hurt a campaign I was running. I was work...
Are you asking why someone would want to start creating/posting Instant Articles or are you asking what is the technology behind it that is supposed to make ...
I'm wary of such services in general.
There is no surety, as to how many users/ customers/qualified signups etc you might expect in X time frame and there i...
Three reasons, usually:
1) You're trying to raise awareness of something but not necessarily looking for clicks. For sales-oriented companies, this usuall...
Welcome move. But the only problem will be the goal or conversion tracking. Recently we have added live chat plugin to one of our client's site (Live PPC Lan...
I think you should look at this solution built by FreeCodeCamp: https://medium.freecodecamp.org/our-nonprofit-needed-a-cheaper-way-to-send-email-blasts-so-we...
We thought about it, but a small research of popular and relevant subreddits shows that posts that are "lifted" as an ad don't have many upvotes and comments...
Depends on the channel. The ’Traction’ book recommends 2-3 weeks if I remember correctly. For paid channels that is probably a good time frame. Content marke...
Conversion XL - http://conversionxl.com - @peeplaja
Sixteen Ventures - http://sixteenventures.com - @lincolnmurphy - This blog is about Customer Success b...
Instead of looking at it as a monetary unit (i.e. $5.00 for every $1.99) I would look at it as a percentage of your LTV. My target number is usually 33% of t...
NOW! Do it! Sorry. I got excited.
The short answer is to start paid advertising when you have $5000 to spend for fast data and results. The long answer is...
I was looking for the same and have ended up signing on several meetup groups - there are loads! Try to see what are the interesting meetup events from your ...
The best way to do this would be through Lookalike Audiences -
1. Upload a list of your customers and create a Lookalike Audience around it.
2. Create ...
I was hoping someone could answer this question for me. It's ironic because I just learned about the strategy of using the affinity score over the weekend an...
Hi Kev - are you asking for methods on how to decrease conversion costs or are you trying to survey the community to see if they are interested in your resul...
I guess there is a twist to consider. Say that Organic traffic on Facebook is dead is pretty accurate, however, I believe that you can still get some Faceboo...