A data approach to growth marketing
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Arsene Lavaux 4 months ago

A/B Call-only ads vs. Text ads in Google Adwords

MOST UPVOTED ANSWER

How do we think this would perform for B2B Enterprise software sales? Love the idea as well

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Answered by
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 Kate Swanberg
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Mark Harnett over 2 years ago

What is the best way to set up a hold out test for a Google Adwords display c...

MOST UPVOTED ANSWER

Hey Mark, It sounds like there are a couple of things going on: 1. Creative/Messaging testing 2. Attribution 3. Understanding Lift 1. I think if y...

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Answered by
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 Gabe Solberg
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Arsene Lavaux over 2 years ago

Is bid adjustment the only way to create single-device campaigns in Google Ad...

MOST UPVOTED ANSWER

Adjusting a device bid down to negative 100 will effectively remove that device from being able to display ads. So, if you want to create a mobile-only campa...

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Answered by
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 Nick Bennett
Anonymous almost 3 years ago

How could I find leads of startups that buy Facebook and Ad Words regularly?

MOST UPVOTED ANSWER

1. Look at startups recently added to startup directories (for example: https://betalist.com/) 2. Run their website through https://builtwith.com/ to see if...

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Answered by
CH
 Chris Hornak
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Nitin Upparpelli almost 3 years ago

What is the best resource to rely on for Google Adsense News?

Anonymous almost 3 years ago

What's the best SEM optimizaton tool?

MOST UPVOTED ANSWER

You must contact RocketROI (disclaimer - I work there) Talk with sales and they'll explain you all the benefits we can bring to your SEM strategy. Thanks!

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Answered by
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 Armand Solé
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Sanket Nadhani about 3 years ago

How would GDPR change marketing?

MOST UPVOTED ANSWER

Keep an eye on user-generated content and make sure users give their consent when it's available on Google (indexable).

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Answered by
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 Kevin Indig
Anonymous about 3 years ago

Should I remove Google Analytics tag from the AdWords Landing Page?

MOST UPVOTED ANSWER

In short: There is no need to remove Google Analytics tag from landing page used to target AdWords ads. It is true that Google use some kind of "bounce ra...

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Answered by
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 Zdeněk Hejl
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Hamed Azizi about 3 years ago

Can you set google adwords for a sanctioned country?

MOST UPVOTED ANSWER

I don't see any problem if you 're paying from a non-sanctioned country and you target by language instead of region (aka Persian)

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Anonymous about 3 years ago

If you had a list of potential customer acquisition channels that you wanted ...

MOST UPVOTED ANSWER

Depends on the channel. The ’Traction’ book recommends 2-3 weeks if I remember correctly. For paid channels that is probably a good time frame. Content marke...

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Answered by
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 Robert Bausmert
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Aashay Mody about 2 years ago

What do you use to track mobile app downloads/conversions?

MOST UPVOTED ANSWER

Regarding the last note: I'm seeing that directing to to a landing page before App Store does improve conversion and deep funnel activity. Sending to a landi...

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Answered by
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 Chris Guest
Anonymous over 3 years ago

Are Google Display Ads good for driving conversions?

MOST UPVOTED ANSWER

I don't think there is a single answer to your question, there are cases that display makes sense and cases when it doesn't. I suggest you run some projectio...

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Answered by
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 Wylie Stilwell
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Stanley Tan over 3 years ago

What is your minimum target return on ad spend?

MOST UPVOTED ANSWER

Instead of looking at it as a monetary unit (i.e. $5.00 for every $1.99) I would look at it as a percentage of your LTV. My target number is usually 33% of t...

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Answered by
JA
 Justin Adelson
Anonymous over 3 years ago

10000+ monthly unit sales in 6 months (US &UK)

OM
Omer Molad over 3 years ago

When is the right time to start paid advertising? What needs to be in place ...

MOST UPVOTED ANSWER

NOW! Do it! Sorry. I got excited. The short answer is to start paid advertising when you have $5000 to spend for fast data and results. The long answer is...

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Answered by
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 Justin Adelson
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Jack Paxton over 3 years ago

How To Generate Leads When Your Product Does Not Fit Google + Facebook Guidel...

MOST UPVOTED ANSWER

Hey Jack, That's a interesting thing to run a contest. Indeed you must have publicized on to these social media channels (Facebook, Google) to get the leads....

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Answered by
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 Martin Lewis
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Shivankit Arora over 3 years ago

Adwords/PPC hacks for travel startups? ( selling custom travel packages)

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Julien DEVOIR almost 4 years ago

You have 100k budget to grow with paid acquisition in 3 months. How do you de...

MOST UPVOTED ANSWER

Julien -- I'm no expert, but some random questions: 1. What is your average customer lifetime value? 2. How specific is your target market? (do you know ...

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Answered by
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 Nathan Lippi
OQ
OJ Quevedo about 4 years ago

What's a good Google Adwords conversion rate for search? Cost per conversion?

MOST UPVOTED ANSWER

Depends on so many variables: - What vertical are you marketing in? - What regions are you marketing too? - Is your keyword strategy very broad or are y...

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Answered by
AP
 Alex Potichnyj
Anonymous about 4 years ago

How to combine cost data from FB Ads, Linkedin Ads and AdWords?

MOST UPVOTED ANSWER

Awesome question. Questions like this are the reason we built Rezza (http://Rezza.io). Rezza enables you to easily bring in multiple disparate data sets and ...

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Answered by
KK
 Kevin Kirkpatrick
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shtia shtia about 4 years ago

We have build SDK for Software developers what the best way to advertising

MOST UPVOTED ANSWER

First of all, think about your target group(s). Notice that in this very case, the end users of your product may not be the only people you need to reach. Fo...

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Answered by
CS
 Claudia Słowik
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Borj Catingub over 4 years ago

What tools do you use to track performance and growth?

MOST UPVOTED ANSWER

I'm a big fan of custom analytics so i'm connecting Adwords + site data + salesforce (B2B SaaS) and building my own queries over it with re:dash. here is ...

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Bobby Stemper about 4 years ago

Free Adobe Illustrator Templates for Marketing & PPC Creatives?

MOST UPVOTED ANSWER

I suggest you create it for you because of branding purpose. As a brand designer, I have never suggested my clients to use free templates for their presentat...

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Answered by
PS
 Pradip Savaliya
CS
ChangSheng Sze Tho over 4 years ago

Google Analytics 360 Suite and What It Means For Marketers?

KD
Karolis Dzeja almost 5 years ago

Ask GH: How are you setting up your Positioned Based attribution model?

MOST UPVOTED ANSWER

Hi Karolis! I set up a 60/20/20 attribution but I adjust based on user engagement (time on site) which I find pretty smart. Still feels like it's too much fo...

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Answered by
SL
 Simon Lejeune
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