You would have to calculate what the per user revenue is first. So let's say you have 2 groups. Group 1: 1000 people total revenue 15,000 Group 2: 70...

The contact forms in which we're gathering the contact details, we need to provide the right to actually choose and provide consent. The box that shows their...

I don't know if this answers your question but I use ParseHub to pull the data and then import it into several Google Sheets, which I then combine into a piv...

Hey Kevin. Thank you for your response. It is much appreciated. I fully agree with your approach. I've taken the lead on some side projects to figure out in ...

1. Look at startups recently added to startup directories (for example: https://betalist.com/) 2. Run their website through https://builtwith.com/ to see if...

For mobile marketing, the most tangible form of AI I'm seeing in use today is in chatbots. Other than that, it's still very thin out there, at least to my kn...

I would want to see a similar setup process like Zapier where they take you through each step similar to a guide instead of just a whole bunch of options and...

That's a complex concept. First, you need a Growth Model to justify how many users you are bringing in and the conversion level in each cohort for each ch...

500,000 visitors will give you enough opportunities to run several tests and to use that data for future marketing and growth tactics. Given there is a big e...

Pivot Table on Excel, my friend :-) This tool is a lifesaver.

1. How important is presenting data for decision making to your career? I would say 5. As a relationship manager, if I can't effectively present the case in ...

What if instead of looking at cohorts based on start time you based cohorts relative the events themselves (time before/after event). That would allow you to...

Lean Analytics blog (business): http://leananalyticsbook.com/category/blog/ Analytics Vidhya (more technical): https://www.analyticsvidhya.com/ Conversion ...

I really liked this book on the subject: Agile Data Warehousing for the Enterprise: A Guide for Solution Architects and Project Leaders - Ralph Hughes /...

Assuming you're using Google Analytics, then best way is through multi-channel attribution. You just need to decide how best to weigh the touch points. Coupl...

I see a future in the software industry where AI plays an integral part in user experience. During my time with the Growth Team at Mozilla, one of the bigges...

Hello Daniel, thanks for the question. I think the 'model' would be dependent on which metric you are trying to grow. What I would do is to annotate the time...

I'll speak for some of my clients since they need a more complex analytics stack, but I keep seeing that instead of buying an expensive out-of-the-box produ...

Thanks Ali. And how often would you say you look at the number of new subscriptions? And the other metrics you listed? Once a day? Many times a day? All the...

That you need, at least, 100 conversions per variation to start considering the results of your tests. The margin of error of smaller number are too risky...

Hi Carole! This Article by Andrew Chen is great and gives good insights on app retention rates https://growthhackers.com/articles/new-data-shows-losing-80-of...

Hi Shannon, Great question, but huge. By that I mean that each aspect of marketing in general, and of digital marketing specifically, has a plethora of m...

Hi Dan-ya! I run the 12-person marketing team at RJMetrics and have a background in analytics. We use our own product, RJMetrics Pipeline, to consolidate all...