- What is the opportunity costs of switching, in the end it's never going to be that I shut off 1 tool and immediately will start using another one. So there...

Hey Brandon! Thanks for this awesome response. 96% upsells or referrals is an incredible stat-- congrats to you! A lot of businesses tend to let custom...

Hey Nicki, A few we're using for Fieldboom (https://www.fieldboom.com) that work really well (disclaimer: I work there): #1 - First and foremost, have ...

1. Subscription and marketplace are easy to calculate. 2. Sell ads: Calculate an average cpm / cpc and correlate the revenue per impressions / clicks genera...

There's 2 different ways Marketing can help. There's 1 for pre-sale and 1 for post-sale. Pre-sale - Ensure that you're marketing to the right people and ...

Thanks for sharing these resources, Anuj!

Mixpanel, I find Mixpanel offers a really good data and features specially for mobile apps also it offers a free package for small startups, I really like th...

Define "about to churn"? The moment someone cancels their account (or doesn't renew), is not the moment they actually churn. Churning started when they s...

I found this: http://www.superoffice.com/blog/email-activation-campaigns/ where it quoted a study saying "The impact you can potentially gain by re-engaging ...

I wouldn't say with 'push notifications', but possibly sending them an article they might benefit from, or a tip to produce X results, or even just an email ...

The worthless yet always correct answer: Depends on your business model. The more relevant answer: Yes. I lead the growth team at Lucidchart (www.luci...

I am going to make an analogy for this answer. Look to paid time off (PTO) policies. I'll use NASA's leave PTO policy because although a Civil Servant can ...

Hi Mike, I'll try to cover a lot in this answer. But if you want to get more in-depth answers, please drop me an email (philippe.vdhd@gmail.com). 1) Fi...

Hey Eduard, There are a few things you can do to help retain some of your customers, but first do you know why they're leaving? The answer to this may he...

Whether or not the customer is a lost cause or can be saved, the answer will absolutely 100% include "but you should have engaged them sooner." I agree wi...

I absolutely wish I was there!

Cancellations are a lagging indicator that you have a churn problem. I'd say one of the laggiest. Churn is rarely only an end-of-life event. It usually st...