I'm not expert enough to hire a head of Growth, but as a candidate I'd create a simple board on Trello to manage experiments, adding some ideas to the Ideas ...
This one by @mattangriffel is the most popular one I know of (and with good reason): https://growthhackers.com/slides/growth-talk-29-growth-hacking-quick-win...
Lots of reasons. But the two most important...
1. Detach From Ideas, Attach To Impact
As humans we get attached to our own ideas. That is dangerous in ...
What is success? it's not enough to have an experiment confirm a hypothesis, there needs to be an action plan. And it needs to be completed.
Everyone who ...
In general, I run into the following challenges:
Resources/Prioritization - Often times, setting up new tests can be cumbersome and time consuming. If the...
I think a big part of my answer is just expectation setting and education. Specifically on the "why." People need to understand the why before the what. W...
If someone gave me $100 as a marketing budget I'd tell them to save it and buy us pizza and beer instead and then go run some other marketing programs.
Hey Ivan! I was the one who started that original thread that @everette shared, so I'm eager to jump in and help out here! Aside from all of the connections ...