DA
David Arnoux about 5 years ago

Ask GH: What is a better CTA than "Powered by" for free tools?

MOST UPVOTED ANSWER

We actually tried the exact same wording on Qualaroo "Not using Qualaroo yet?" and it gave us a massive improvement over the previous tested ones like "power...

11
Answered by
SE
 Sean Ellis
SE
Sean Ellis over 5 years ago

Ask GH: When an A/B test fails to improve results, is it important to underst...

MOST UPVOTED ANSWER

It's critical to analyze any result - both positive and negative - since testing is mostly about learning. Uplift is a nice side effect. If you learn - y...

5
Answered by
PL
 Peep Laja
MA
Max Al Farakh over 5 years ago

Ask GH: How do you decide why A/B tests fail?

MOST UPVOTED ANSWER

Question is too broad to answer. Usually, if a test fails to show any significant results, it simply means THE HYPOTHESIS WAS WRONG.

7
Answered by
AY
 Alex Yumas
MB
Morgan Brown over 5 years ago

Ask GH: What's in your conversion optimization stack?

MOST UPVOTED ANSWER

Google Docs Google Analytics MixPanel Optimizely * MailChimp (Autoresponders have awesome flexibility/data for drip series) * Be careful on A/B test...

6
Answered by
AG
 Alex Griffis
CN
Chris Neumann almost 6 years ago

Ask GH: How to measure churn if you only offer annual plans without waiting a...

MOST UPVOTED ANSWER

Cancellations are a lagging indicator that you have a churn problem. I'd say one of the laggiest. Churn is rarely only an end-of-life event. It usually st...

4
Answered by
LM
 Lincoln Murphy
BP
Brandon Pindulic almost 6 years ago

Ask GH: How do you determine which tests to run on a site when looking to opt...

MOST UPVOTED ANSWER

Hi Brandon, Prior to my current CEO role, I focused nearly 100% of my time on conversion rate optimization. Figuring out the right tests to run is a huge pa...

9
Answered by
SE
 Sean Ellis

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