KPIs can change depending on the campaign goal and product/service being offered. For example, if you are running a Facebook advertising campaign and you are...
A lot of these responses seem to involve emailing people who have not opted in to your list. The last time I checked, this was called spamming and while not...
In most cases, I don't think free trail will devalue your product. Customers have so many choices now, it's pretty hard to convince them to buy without allow...
Generally I like to have a small budget where I can test channels for a positive ROI. If a channel delivers a positive ROI I scale it as much as I can. Of ...
My sweet spot is enterprise, having grown a B2B software company with an *average* selling price of $60,000 to IPO.
Apart from the obvious things (like hi...
