KPIs can change depending on the campaign goal and product/service being offered. For example, if you are running a Facebook advertising campaign and you are...

Hi Dan-ya! I run the 12-person marketing team at RJMetrics and have a background in analytics. We use our own product, RJMetrics Pipeline, to consolidate all...

Hey Eduard, There are a few things you can do to help retain some of your customers, but first do you know why they're leaving? The answer to this may he...

Hands down, without question, the biggest Google Analytics mistake is using UTM tagging on internal site links. It'll TRASH your data. Also, for external ...

First learn some solid statistical stuff. By solid statistical stuff I mean first year undergrad solid statistical stuff. This is mostly because you need t...

Then they lose money and brand equity

My favorite is how AirBnB figured out that high quality photographs on their listings led to more bookings. Based on this knowledge they went out and had a f...

I would say that Qualaroo's metric is MRR. It reflects a lot of the other important SaaS metrics.

i highly recommend you read this book. you'll love it and it answers your question exactly. http://leananalyticsbook.com