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Thank you for your comment. I take a look to it. Thank you :)
Came across this book earlier today, and I feel like it might be a good starting point for new team members who come from more traditional marketing.
Can you give us a little context? Every project/case is different so the primary goal, metric, or funnel step might be different.
The one universal answe...
Rather than a mission statement, formulate it as "What is your North Star Metric". (https://growthhackers.com/articles/north-star-metric)
This removes a lot...
My first client was BrightLocal in Brighton, UK; I was introduced to them to run a B2B advertising campaign to acquire new users. I was working at a startup ...
No Due to pre-occupation on the same dates.
Wish the Conference a grand success.
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