The product feed is the "off-site lifeblood" of an eCommerce store; it contains all of the product information that customers will view through external chan...

Increasing your advertising budget doesn't necessarily mean that your ROI is going to improve or decline. If anything, increasing your advertising budget may...

We used UTM Smart Manager (www.utmsmartmanager.com) to do this. It's pulling the Adwords, Facebook, Instagram, even our MailChimp into one place automaticall...

I've worked together with customers who've, besides AppsFlyer, successfully used Adjust https://www.adjust.com/ or Localytics https://www.localytics.com/ to ...

How do we think this would perform for B2B Enterprise software sales? Love the idea as well

Adjusting a device bid down to negative 100 will effectively remove that device from being able to display ads. So, if you want to create a mobile-only campa...

Hey Mark, It sounds like there are a couple of things going on: 1. Creative/Messaging testing 2. Attribution 3. Understanding Lift 1. I think if y...

1. Look at startups recently added to startup directories (for example: https://betalist.com/) 2. Run their website through https://builtwith.com/ to see if...

Well, use it 🤷🏻‍♂️? It gives you more data than the search console UI.

You must contact RocketROI (disclaimer - I work there) Talk with sales and they'll explain you all the benefits we can bring to your SEM strategy. Thanks!

In short: There is no need to remove Google Analytics tag from landing page used to target AdWords ads. It is true that Google use some kind of "bounce ra...

Keep an eye on user-generated content and make sure users give their consent when it's available on Google (indexable).

I don't see any problem if you 're paying from a non-sanctioned country and you target by language instead of region (aka Persian)

Depends on the channel. The ’Traction’ book recommends 2-3 weeks if I remember correctly. For paid channels that is probably a good time frame. Content marke...