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I'm co-founder of Perfect Audience. Here are some things to consider:
1. Criteo is heavily retailer-focused, so not a great fit for you.
2. Conversant a...
there are many elements that play an important role in the cost of the FB ad retargeting.
I had instances where I got people from Facebook to...
finally, a question i can answer! i work at adroll and run their growth team. before that, i was the product manager on the AdRoll Facebook ads team.
Can you maybe tag those user traits as events in segment? If you can, then you win.
The job they are trying to get done, and the functional, social and emotional benefits of getting this job done.
If possible hire inhouse. This assumes you can get great talent within your budget. If you need to outsource, I would look to hire a contractor and get dedi...
This is a quite complicated issue which may require complicated setup and implementation.
This can be done in Google Analytics through the User ID setting...
4% CTR pools from 150 - 5000+
Social is really hard to convert and turn a ROI.
SEO is a lot of work, and will take time to see results, but is not to pass off on. You must do SEO, and...
I can share a couple of learnings from the retargeting work I've done over a few projects. These are pretty stream of consciousness so feel fre...
I consider retargeting part of the funnel. They leak out and I try push them along with it.
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