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Charlie Benkendorf almost 5 years ago

What tools do companies use for retargeting?

MOST UPVOTED ANSWER

I'm co-founder of Perfect Audience. Here are some things to consider: 1. Criteo is heavily retailer-focused, so not a great fit for you. 2. Conversant a...

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Answered by
BF
 Brad Flora
AL
Austin Lilley about 5 years ago

Ask GH: Retargeting for retention - do you do it?

VN
Vivek Nanda about 5 years ago

Ask GH: How much cost you can reduce with Facebook Remarketing?

MOST UPVOTED ANSWER

Hi Vivek, there are many elements that play an important role in the cost of the FB ad retargeting. I had instances where I got people from Facebook to...

4
Answered by
AC
 Alex Chaidaroglou
AC
Andrew Capland about 5 years ago

Ask GH: Have you experimented with running specific retargeting campaigns for...

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Saurabh Mehta about 5 years ago

Ask GH: Is there any tool that helps in android app install attribution? Spec...

CB
Charlie Benkendorf over 5 years ago

Ask GH: Facebook or Adroll Facebook retargeting?

MOST UPVOTED ANSWER

finally, a question i can answer! i work at adroll and run their growth team. before that, i was the product manager on the AdRoll Facebook ads team. the...

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Answered by
PC
 plc clark
Anonymous over 5 years ago

Ask GH: What are some of the channels for targeting dropouts effectively to m...

GC
Guillaume Cabane over 5 years ago

Ask GH: Is it possible to segment a retargeting campaign based on user traits...

MOST UPVOTED ANSWER

Can you maybe tag those user traits as events in segment? If you can, then you win.

1
Answered by
MH
 Marc Heuberger
DB
David Brown over 5 years ago

Ask GH: What percentage of online ads (particularly remarketing) are served t...

MM
Matthew Michaelson over 5 years ago

Ask GH: Does anyone have experience with third party content remarketing in e...

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Lukasz Bilangowski over 5 years ago

Ask GH: Analytics - if you could get to know anything about your users, what ...

MOST UPVOTED ANSWER

The job they are trying to get done, and the functional, social and emotional benefits of getting this job done.

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Answered by
TL
 Tor L. Bollingmo
YK
yael kochman over 5 years ago

Ask GH: PPC campaigns - inhouse or outsource?

MOST UPVOTED ANSWER

If possible hire inhouse. This assumes you can get great talent within your budget. If you need to outsource, I would look to hire a contractor and get dedi...

2
Answered by
AL
 Austin Lilley
AP
Ankit Prakash over 5 years ago

Ask GH: How Cross Device Consumer Conversion Tracking Can be Done?

MOST UPVOTED ANSWER

This is a quite complicated issue which may require complicated setup and implementation. This can be done in Google Analytics through the User ID setting...

2
Answered by
PL
 Pierre Lechelle
LB
Lane Bernes over 5 years ago

Ask GH: Does anyone else experience crazy high CTR on Adroll ads the day they...

MOST UPVOTED ANSWER

4% CTR pools from 150 - 5000+

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Answered by
LB
 Lane Bernes
SW
Samuel Wade over 5 years ago

Ask GH: If you had a clean slate to work with in a small business (ecommerce)...

MOST UPVOTED ANSWER

Social is really hard to convert and turn a ROI. SEO is a lot of work, and will take time to see results, but is not to pass off on. You must do SEO, and...

1
Answered by
MH
 Marc Heuberger
DS
Diana Smith almost 6 years ago

Ask GH: What are your best practices for using content and retargeting?

MOST UPVOTED ANSWER

Hey Diana, I can share a couple of learnings from the retargeting work I've done over a few projects. These are pretty stream of consciousness so feel fre...

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Answered by
MB
 Morgan Brown
CP
Cezary Pietrzak almost 6 years ago

Ask GH: What are best ways to personalize retargeting ads?

SE
Sean Ellis over 6 years ago

Ask GH: Should retargeting be considered part of conversion rate optimization?

MOST UPVOTED ANSWER

Yes. I consider retargeting part of the funnel. They leak out and I try push them along with it.

1
Answered by
KK
 Kris Kayyal
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