Hey fellow Growth Hackers! I've recently taken up the role of Growth Manager in an EdTech SaaS company. My role is focused on post sales growth and covers 3 broad areas:
1. Reducing Customer Churn
2. Account Management (improve upselling and service cross selling)
3. Driving Referrals (which will be a win:win offer) I've spent a lot of years in sales, as well as run my own services consultancy, so I'm comfortable in that arena but new to Growth Management.
We've got a team of 5 road based salespeople in the business as well as a great digital marketing team. I'd be interested to hear about how others in the community would approach my role, specifically around the account management element.
There is a lot written about growth from a biz dev viewpoint but not much on post sales growth development around maximising lifetime value, referrals and cross-selling.
Looking forward to learning from everyone here