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I’m trying to drum up beta users for my email survey tool (mars.pingsurveys.com). I have been converting it from a tool I was using just for myself into something others can use. I have put quite a bit of effort into my method of lead generation and I’m not receiving the outcome I expect. Here’s what I do: •Search LinkedIn for people that are marketers/customer happiness managers •Locate their Twitter/social media account •Find information to personalize an email •Interact with them on social media for a few days •Send them an email like the one below Hi [name] - I’m a follower of yours on Twitter (myhandle). We’ve not really interacted on there - couple of retweets and such - so I’m more of a stranger than anything, but I digress. I’m reaching out because you mainly post about customer service. I built a tool I use to gather feedback from our customers. The tool works so well for me, that I’m curious if other customer focused folks will find similar value. The tool is pretty simple. A survey is sent in an email that’s answered in the email. Would you mind taking a look at my tool and giving some feedback? Best - Daniel Ping Surveys I don’t receive many responses. If I do get a response, it very rarely turns into someone trying out the app. I feel like I would respond to this type of email, but it’s not working. Any suggestions on how to fix this method or any other methods to try? Would you find this tool useful?

  • KK

    Kevin Kelly

    about 4 years ago #

    I would change a few things

    1. Make it extremely easy for them to view how the tool works, without signing up (demo account?). Currently mars.pingsurveys.com takes users to a sign up page without any information there. Most people would simply close the window, if this is a cold email request.

    2. The email is quite long. If its a cold email, I will scan the first line or two - and then simply lose interest. Instead of starting with saying that you are a twitter follower (one out many thousands) - how about a genuine comment on the person's work - e.g. a blog post he has written or something he shared on twitter. (emphasis on genuine). After this, go directly to why the tool will help make the users life better.

    All the best!

    • DM

      Daniel Marlin

      about 4 years ago #

      I think you're right about adding something genuine. I was going with something very personal - such as recommending films based on their interests, but decided to reign that in because it felt over the top. I think you have a better idea in that I should mention something they've worked on instead.

      And you're also right about sending them directly to a signup form being a poor choice. I have a few ideas to improve this and will work on it. Thanks for the help.

  • RG

    Roddy Gibbs

    about 4 years ago #

    Even before you get to the length of the email. What's the title? They can't read what they don't open.

    If they do open - get to the point.

    "Hi [name],

    I follow you on twitter because you often post about customer service. I'm looking to validate a tool I've created to get feedback from customers.

    I've had a lot of success using the tool personally, and would like to see if it will provide similar value to fellow customer service professionals

    Would you please take a few moments to answer a few questions- your input is greatly appreciated!

    - Dan

    PS. I really mean it's greatly appreciated, and If you have additional thoughts please do share!"

    So that's the first email. I would suggest starting a campaign. In B2B, it's often not until 3-4 emails down the line that you'll get a response. It's nothing personal, people get busy, people forget. Do them a favor by following up with them.

    • DM

      Daniel Marlin

      about 4 years ago #

      I'm going to give this email a shot and see if anyone bites. Thank you for taking the time to write it out. Seeing how someone else approaches the problem is very helpful. I create an echo chamber for myself and pushing me to see another side is helpful.

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