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I wonder why digital agencies do not run more contests? The client results are always amazing but there must be a reason why they don't, can anyone in an agency tell me what is stopping their agency? Here is an example growth agency QA session on using contests/giveaways - http://vyper.io/blog/digital-growth-generating-over-14k-emails-for-their-client

  • JA

    Justin Adelson

    almost 3 years ago #

    I agree with @millanda on this one. My experience with contests is that they drive a lot of exposure and engagement, but they do not drive a lot of conversions because most of the entries are trying to win a prize not trying to hire an agency or make a purchase. I also think the lead quality is pretty low - you'd need to be targeting a pretty niche audience or giving away a niche prize for someone to fit your target market.

    I definitely think it is worth testing in one way or another, but I don't know what the best prize would be.

  • AM

    Amanda Milligan

    almost 3 years ago #

    Are the results always amazing?

    Genuinely curious -- I'd guess it varies a lot depending on the client vertical and the social popularity they have already, which are two factors and agency would probably consider before moving forward.

    When they're well executed, I'm sure it can be a great conversions mechanism, but it's short-term, so maybe some agencies would rather pursue the long-term engagements.

  • ST

    Stanley Tan

    almost 3 years ago #

    Agree with @justinadelson on this one. Lead quality is one of the biggest issue here.

    When you give out free beer, you attract a lot of people who want free beer.

    It all comes down to how many % of those leads are actually high-quality leads that will actually spend money with the company over the long run. And that is up to your data to decide.

    14,000 new emails is nice but in the back of the client's mind, there will always be the question "So, how much sales were generated from these 14,000 emails?"