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Consider an A/B test we have run to increase conversion. We ran the test in two different countries, and got the following results. Country 1, version A: Users 837, conversions 410, conversion rate 49% Country 1, version B: Users 8714, conversions 4557, conversion rate 52%

Country 2, version A: Users 6372, conversions 3823, conversion rate 60% Country 2, version B: Users 1213, conversions 764, conversion rate 63%

Total, version A: Users 7209, conversions 4233, conversion rate 59% Total, version B: Users 9927, conversions 5321, conversion rate 54%

Note that in each country, version B converted better, but overall version A converted better.

Which version would you recommend we go with, and why?

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