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  • JA

    Justin Adelson

    almost 3 years ago #

    None.

    If you have an e-commerce store your product pages should act as their own landing page. The purpose of a landing page is to drive conversions through an image, information, and a call-to-action. Product pages have all of those things too. I would not recommend creating a separate landing page that requires an additional step in the sales process except for unique cases (see below).

    Your e-commerce platform (e.g. SquareSpace, Shopify, BigCommerce, etc.) should be able to give you a product page that will help you drive conversions. If you are not completely satisfied with your product page I would suggest switching themes or platforms.

    The only time I would recommend a separate landing page is if you are selling a very expensive product that requires a lot of nurturing. Some customers might need a lot of information to purchase a high priced item, which is when a dedicated landing page could be beneficial, but I don't know why you couldn't create it on your current e-commerce platform. But, if you really wanted a recommendation, I'd go with Unbounce - simple to use and integrates with a lot of CMS and CRMs.

  • DB

    Davis Brown

    almost 3 years ago #

    TemplateToaster is one advance off-line website builder you can try for building e commerce store as well as web templates. http://templatetoaster.com

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