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There are a huge amount of growth frameworks out there. From AARRR and ICE. I have personally given a few a go and am always looking to challenge my current approach and improve on the growth we are achieving. I'd like to know from the community which growth framework you use and why? The below post outlines a bunch of the frameworks out there: https://growthhackers.com/articles/7-modern-marketing-frameworks-every-startup-needs-to-know/

  • BC

    Brian Carl

    over 2 years ago #

    Maybe I look at growth differently, but to me these frameworks are about prioritization of ideas and are not growth frameworks.

    A true growth framework is a different for every company and that's why they can be difficult to understand. When I think of a Growth framework, I think of a process that allows for rapid testing of ideas based on quantitative and qualitative data and a process for share (and more importantly challenging) those learnings with the rest of the team. Constant learning and constant improvement is the goal.

    There is not a perfect framework to do this due to each company needing a model that works differently for themselves.

    Bradley, is there something specific in your process you're looking to improve?

    • SE

      Sean Ellis

      over 2 years ago #

      Agree. To me AARRR and ICE are tools within a framework for organizing and prioritizing ideas. I think there are a lot of best practices around how to organize your team and manage a growth process, but companies need to adapt them to their own situation. So in that case, every framework is going to be somewhat unique.

  • AA

    Anuj Adhiya

    over 2 years ago #

    I agree with @briancarl's assessment in terms of these frameworks being about prioritization of ideas.
    Also, based on what your company's current objective may be, you will by definition be focussing on different parts of the funnel. This means that at any point in time you may be looking at any of these frameworks for inspiration and over time actually land up referencing all of them.

    And so as an example if you're looking to optimize around retention, maybe the Hook Model is a good framework to guide your thoughts around what specifically can be tested. Similarly, if you're testing acquisition channels, the Bullseye framework may help prioritize which channels you go after first.

  • FS

    Freyja Spaven

    over 2 years ago #

    It totally depends on your goals and kpi's and your business type

    It feels like a lot of those frameworks are potentially talking about growth of SAAS businesses and talking not just in terms of marketing growth ie traffic but also how and when to scale?
    (Its early and I'm pre-coffee so bear with me)

    For Marketing frameworks I personally use a blend of Content growth (As optins are a main source of our interaction and sales cycle) and then we use dynamic retargeting

    I very much prefer to do the Minimum Effective Dose in terms of work, and then measure based on the 100 hour 100k rule
    Will this strategy fit together and be able to scale to 100k in sales for 100 hours of implementation etc

    Which is why we focus 10x content, write less of it but promote it until our fingers fall off

    It can scale up exponentially and continues to grow a growth asset now and in the future, where as some channels when stopped simply stop sales and growth all together

    This may be totally off point with your question, if so I apologise, but if not we use:

    Audience generating content and content funnels
    Dynamic retargeting campaigns and email to move them through content and create paths of nurture/behavior change sequences

    We then create high value influencer content for bursts of traffic and leads, and to attract links to raise the rankings of the audience content

    Finally we supplement that with high value "Sideways Content" ie strategic content on other sites where our audience lives but which ties in directly with something of interest to that audience and ties into what we have to share
    Hence the name sideways like a sideways brag etc

    This can be interviews, podcasts, guest posts, resources etc designed to create new traffic channels to our core content
    This then helps to get more eyeballs onto that content, creating more shares, potential rankings increase (Not from the guest post so much but getting it in front of more people) and of course new optins and leads

    Nothing that new or crazy, just updating and tweaking for our personal kpis

    Collect leads
    Write less
    Attract links and rankings for more traffic
    Promote like crazy
    Build an asset until it starts to attract new links on its own (The content tipping point if you will)

    Like I say, I hope that helps
    Makes at least some sense
    And also is relevant to the original question

    Now for coffee.....

    • BF

      Bradley Fehler

      over 2 years ago #

      Thanks! 100k / 100 hrs is a really interesting approach I certainly have not explored enough.

      Coffee indeed :D

      • FS

        Freyja Spaven

        over 2 years ago #

        Its something James Schramko talks about, and its more of a decision based tool

        Is the action aligned with the end goal? yes or no
        If you invest 100 hours into it, could it scale to 100k in sales yes or no

        Then it really helps you decide what to do and how to do it

        For us, it really helped hone the point of 10x content with promotion far outweighs ongoing daily short term content

  • SS

    Sidnee Schaefer

    over 2 years ago #

    I like to use the DARRC model. It takes inspiration from traditional marketing funnels and AARRR, but is build to be a framework. I feel like AARRR was built for startups, especially SAAS. It isn't a framework because it isn't universally applicable. The DARRC model (Discover, Acquire, Retain, Recommend, Convert) is more flexible for different kinds of businesses.

    My focus in Product Adoption requires a universal framework for building and growing products with different audiences. Some are not revenue-based. The DARRC model truly provides a framework for growing a product or business, outside of type.

    http://blog.revunit.com/intro-product-adoption/

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