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Question for digital marketers for ecommerce brands: which digital marketing tools are you using to optimize customer experience, get traffic and increase conversion? Please list any tool that falls into one of the following: Analytics Engagement Product visibility Conversion optimization Mobile apps Reviews + anything else?

  • KD

    Karolis Dzeja

    about 4 years ago #

    Optimizely, VWO, and similar A/B testing tools are built to optimize the customer experience.

  • PB

    Pavan Belagatti

    about 4 years ago #

    The Google analytics new feature 'User Explorer' will help you understand every specific user interaction now. This might help http://www.growthhacky.com/

  • LG

    Leonora Garber

    about 4 years ago #

    @karolis3k @Pavan_Belagatti
    Hey guys, thank you all for your contributions. As a result, we combined some of your answers and created one big awesome post - https://growthhackers.com/articles/45-ecommerce-digital-marketing-tools-to-skyrocket-your-success

  • PK

    Paul Kenjora

    about 4 years ago #

    I'm a bit biased, as I'm involved in the product but the reason I'm involved is because I wanted to solve this problem so...

    AwareLabs: http://www.awarelabs.com/

    Its aimed at small business, the biggest growth hacking benefit is time optimization. Being able to send a newsletter that points to an event on the website with an RSVP form that converts in 3 minutes is critical for small teams. Oh and it auto segments the RSVPs for the next newsletter, stuff like that.

  • KH

    Kevin Ho

    about 4 years ago #

    In terms of traffic, we've found good success with Facebook ads, but most of our traffic comes from SEO.

    For lead generation and conversion, we're lucky enough to be able to use our own tools at Wishpond. Things like built in A/B testing, a drag and drop editor, and advanced analytics makes it easy for everyone on the marketing team to run campaigns without having to bother developers.

    Check it out if you're in the marketing for some lead generation or CRO tools.


  • BD

    Brad Davis

    about 3 years ago #

    Increasing conversion with FormShark.io, Optin Monster, Autopilothq, and Mailshake. It's a killer stack.