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Curious about user behaviour. When you get an unsolicited email, what's the best plan? Unsubscribe, reply saying no thanks or hit the spam button?

  • SD

    Siddharth Deswal

    over 1 year ago #

    Always read them, and look forward to the next in the series to see how they're executing their outbound prospecting play. Also carefully look at the links, and any URL parameters they're using. Recently been getting emails from ListenLoop, and I appreciate hearing about the product, could be quite useful actually.

    Here's the link URL, what can you guys make out from it?
    http://listenloop.com/?utm_source=Email&utm_campaign=Outreach12&utm_medium=Outreach&utm_content=Step1&fk_email_clicked=Outreach&fk_via_email=deswal@wingify.com

  • MK

    Mikkel Kiærulf Plæhn

    over 1 year ago #

    Usually I'd spam+unsubscribe, but I'm also coming from a part of the world that by law require double opt in :)

  • AA

    Anuj Adhiya

    over 1 year ago #

    Mostly, I just ignore them, but that is more out of curiosity to see what the sequence of emails that follows is that attempts to get me to respond. You never know what you'll learn from where.

  • JC

    Janet Choi

    over 1 year ago #

    Depends on my mood and the type of email. Unsolicited marketing emails I'll often mark as spam and unsubscribe and be very grumpy about.

    Unsolicited/cold sales and outreach emails I collect because I'm interested in email execution, but if there are senders that feel egregiously frequent, annoying, or have just plain bad copy, I might spam. Otherwise they get ignored.

  • RH

    Rob Howard

    over 1 year ago #

    Depends on my mood, the topic and the type of email :)

    Most just get deleted.

    However, as a startup-guy, I also appreciate the "hustle factor".

    I've sent plenty of cold emails myself and understand how difficult it can be to find new customers that way.

    I only mark/flag as SPAM when something is inappropriate or too aggressive. Getting flagged as SPAM is awful, so it's rarely used.

    Like, Anuj and Janet, I often pick apart the emails and try and figure out what they are doing, where I am in the sequence, and what services they are using. And of course, how I can improve!

  • DH

    Dani Hart

    over 1 year ago #

    I ask them if what they're doing works...

  • KW

    Katie W

    9 months ago #

    If it’s relevant and useful, then usually, I check out the company online which includes their social media channels and website.

    If what they’re offering is solving a problem or pain point I currently have – then I’ll respond.

    Cold, unsolicited emails can be effective. It’s important to have an email list that’s targeted to your buyer persona and craft an email that’s relevant for them.

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