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Guiding people over the normal interface may help train the user on how to use the tool, whilst it may take a little longer to reach the goal. Whilst creating a stepped flow will be quicker (e.g. how twitter will take you over 4-5 stages when you first login), but not introduce the interface to the user as much.

  • HQ

    Hila Qu

    almost 4 years ago #

    What do you mean by "Whilst greeting a stepped flow" , do you have an example?

  • BD

    Becky DeForest

    almost 4 years ago #

    Does speed matter during the on boarding process? Is there a self destruct mechanism that's going to blow the product up if they don't on board quickly? All joking aside, I would definitely work on teaching your user how to use the actual product, especially if your numbers show that they stay a paying customer longer this way. Measure everything and go with what works for your product specifically.

  • RK

    Richard Kuwahara

    almost 4 years ago #

    Depends on the size of the company as well. If you're selling to an enterprise, the onboarding will be much different than if your selling to a one-man shop. Also depends on your product and how intuitive it is.

    But if you have a small ARPU then you want as little hands-on onboarding as possible, otherwise it doesn't scale. You need automation so you can concentrate on higher ARPU accounts that may be more complex in selling in to.

  • JG

    jordan gutierrez

    almost 4 years ago #

    A/B test it!

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