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I am working on user activation and retention part of the product and have classified these as below : Active User: I have defined the active criteria for the user and based on that calculating "Monthly Active User" Retention: I am calcualting Month on Month retention, based on the "Active User" crtieria . If the user is not active in the month, based on the criteria. I exclude it from the same. Churn out: when do we classify the user as Churn out. Additionally, if user doesn't meets "Active User" criteria in month "X" (i.e. not part of retained user in month "X") but again meets the "Active User" criteria in month "X+1" . How do we consider that in these metric calculation