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What's one email marketing question you have that you've been too afraid to ask?
I'm pretty open about this one... but why do people still do spray and pray to new audiences?
[Serious question] Does cold email outreach to fill up the sales pipeline still work?
Full disclosure: I work for Clickback.
Sending cold email campaigns can be an effective lead generation strategy. With any marketing strategy, it’s important to implement best practices in order to see results.
Check out this GaryVee video on when it makes sense to buy an email list: https://www.youtube.com/watch?v=xQ25VdbX9_Q
Using the right software to send and having a quality list are two major factors to the effectiveness of a cold email campaign.
Here are a few other resources to check out:
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