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Hi, being digital marketers it's likely you're involved in content creation on some level. If there was an ideal content ordering platform you could use to help you create content what would you want from that system? Also, if you've ordered content before what were some of the pain points you would want to avoid?

  • LJ

    Lucas Johnson

    over 2 years ago #

    I've never ordered content before (assuming you mean written content such as articles), but if I were to do so in the future, here's my rough brainstorming thoughts on what I might want:

    Native English speaker/writer or equally fluent - since our content is in English and we want to keep the quality of content as high as possible for our readers.

    If it's content with some focus on SEO, I would need to know that they're experts in research but also writing. No keyword stuffing, unnatural writing, etc. If it's a truly great post, they should be able to optimize it (for the most optimal keywords) without reducing the quality.

    I might have ideas for topics, but I would also like them to be able to suggest ideas sometimes (maybe along with SEO ideas?)

    Also, if I don't know what content they've produced, I probably won't trust them with my money to take a shot in the dark. I need to see some great work before I'm fully convinced.

    Although I'm just ordering the content, I would love to also get ideas of the best places to syndicate and share the content - maybe with little snippets for sharing as well? Even after I get the content, I'll still have to do some work distributing it and reworking the angles for each platform/publication, and anything to help with that would make me appreciate their work more, and show that they know not only how to write great content, but understand the topic and industry enough to know best practices for distribution.

    I hope that makes sense since I was just writing down the first things that came to my mind. Let me know if you need me to elaborate at all. Cheers!

    • CH

      Chris Hornak

      over 2 years ago #

      Thanks for your comments Lucas! For topic ideas would some basic headlines suffice?

      • LJ

        Lucas Johnson

        over 2 years ago #

        When we receive guest post idea submissions on our blog, I typically ask that they provide one or two sentences to give a quick explanation of how they would like to approach and write about the subject. Something such as:

        "5 Strategies to Increase Conversions with Better User Onboarding"
        5 in depth onboarding strategies along with use-cases from real companies that are employing them to increase conversions along with the pros and cons of each.

        Not 100% necessary, but if I'm paying for content and going to accept an article based on a headline, I would want to know a bit more about their ideas on how to write the article.

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