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What type of engineering talent do I need for my growth team? Should they be dedicated to the growth team?

Does a technical resource need to be UI-focused or do they need to be able to do everything? Do we just stipulate that the growth team gets at least one ticket in every sprint? Not sure the best way to accomplish this. Thanks!

  • JP

    John Phamvan

    almost 3 years ago #

    Hi Mike,

    I'll start by saying that growth team membership can be fluid. If you are working on activation tests, then you might need an engineer that is more backend and knows the core product. Whereas, if you are working on acquisition and landing pages or instrumentation you might need a front-end engineer or someone familiar with the data and events your team has defined.

    Our growth engineer is a generalist and jack of all trades, but for your team, don't be afraid of swapping out different talent based on what your team is focusing on growing. They should be dedicated during that time period; we recommend that growth teams live as long as the current growth objective is in place.

    Hope that helps.


  • YK

    Yannis Karagiannidis

    almost 3 years ago #

    There's not a single answer fits all. It's product dependant

  • SC

    Sujoy Chaudhary

    almost 3 years ago #

    With the large availability of DIY marketing tools online, an engineer's role in growth teams should be to just:

    1. Copy-paste scripts on your website / apps for tools like GA
    2. Set up databases for collecting your data
    3. Write SQL queries in a dashboard and share them with you

    Most of these are just one-time processes and do not require very hard skills