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What tools do you use to track performance and growth?
Hello everyone, what tool do you use to measure performance and growth? Are the KPIs predefined
I'm a big fan of custom analytics so i'm connecting Adwords + site data + salesforce (B2B SaaS) and building my own queries over it with re:dash.
here is a search performance query screenshot: https://drive.google.com/file/d/0Bys1rx6sgrF_bFgxQkQzQ3FnZlU/view?usp=sharing
In my experience, using a combination of tools (monitoring, tracking, analytics) can help you track and improve your growth. Check this list for the tool you are looking for.
We use a tool called Fivetran to put all of our data (Google Analytics, Zendesk, Salesforce, Adwords, internal database, ect) in a Redshift database then tie it all together and display it with Tableau dashboards.
We rotate our various pre-defined KPIs on screens in our office for everyone to see.
I’d for sure recommend using Sotrender tool which enables brand builders to better understand what is crucial and how performance can be measured. Good data analysis and thorough insights are as valuable as gold!
Google Analytics + Webmaster Tools (For SEO performance) for sure and make sure you setup goals and micro-goals.
I could throw out a lot of other random things like monitoring twitter followers but Analytics is really the meat of performance analytics.
I consolidate all my tracking for paid digital media into RTB-Media's automated spreadsheets. They connect to all social, search, and display partners as well as google analytics. Not only do they take the manual process out of compiling from various platforms but they also allow you to work in the sheets you're already comfortable with. Check them out here: https://rtb-media.me/reporting
From my experience, Google analytics tools, Moz bar, SEMrush, etc. can help you in your daily activites.
If you are referring to tracking mobile app installs, then AppsFlyer (http://appsflyer.com) is the way to go. It's a robust mobile attribution and marketing analytics platform. It helps marketers optimize their mobile marketing campaigns to achieve their target KPIs. It's an official partner of Facebook, Twitter, and Google. It tracks installs and uninstalls and allows marketers to cut data the way they want it. Check out thecomplete list of features here: https://www.appsflyer.com/the-appsflyer-advantage/
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