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There are marketers and there are product makers. Ok, some people are in between but you know what I mean. Business people tend to think about reverse-engineering market demand. On the other hand, hardcore designers/developers begin with a shiny product idea. Often, these product makers will struggle with growth. When their product isn't just an art or science project, they have a hard time turning the passion into a real business. What's your top growth hacking advice to a hardcore designer/developer who builds things based on their ideal product visions?

  • JB

    Jesse Boskoff

    almost 4 years ago #

    Read. Lots. You're obviously in the right place, but there are tons of great blogs out there with clearly mapped out case studies that you can draw from. Every situation is unique and may not be applicable to yours, but you can be sure that the same principles will generally apply.

    Ryan Holiday's "Growth Hacker Marketing" is a fast and easy read that might serve as a good starting point. Read up on the psychology of persuasion too, as it's just as much about marketing/sales as it is about product development.

  • AP

    Alex Pyatetsky

    almost 4 years ago #

    Learn to write copy that converts. Copy is king.

  • AL

    Ariel Long

    almost 4 years ago #

    Be open and prepared to change the mindset.
    This is also the hard part, but it's the core part. Once you adopt the mindset of data-driven, user-centric, growth-hacking, you can name some more, you will look at your product differently.
    Read good influencers shares, watch their videos from conferences / meetups or just follow their blogs (starting from growthhacker.com :) )

  • AA

    Anuj Adhiya

    almost 4 years ago #

    Check out this previous discussion on top resources to refer to, to get started with growth hacking. These apply irrespective o of whether you're a designer, developer, product guy etc. : https://growthhackers.com/questions/what-are-the-top-resources-for-getting-started-in-growthhacking/