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Hi! My name is Luisana and I wanted to get your insights on what CRO techniques were the most successful for you in your conversion optimization efforts for your eCommerce businesses in 2016. I'd like to get this discussion started to see if what worked for all of you. I also asked the same question to a number of CRO experts - you can read their responses in this post: https://hi.photoslurp.com/blog/conversion-rate-optimization-experts/

  • CO

    Chris Out

    over 3 years ago #

    Great question Luisana!

    Don't only optimize for conversion rates, but for Customer Live Time Value. Explosive business growth can only happen if clients keep coming back and keep spending money.

    That's why you should be focusing on optimizing your product delivery. Focus on AHA moments, remove the friction and optimize your referral marketing process. This has a true impact on your conversion rates!

    For the people who are highly fanatical about CRO, check out ConversionXL Live (https://live.conversionxl.com/)
    A lot of cool insights and techniques will be shared at this conference.

    • LC

      Luisana Cartay

      over 3 years ago #

      Hi Chris!
      I completely agree with you, CLV is definitely a metric to keep in mind when optimizing conversions.

      Thanks for sharing that link, I'll keep an eye on it!

  • RN

    Raffaele Negro

    over 3 years ago #

    Hi Luisiana,
    I'm Ops Manager at Fanplayr.com
    What we do is converting visitors into buyers through *real time offers and messaging* set up only for clusters of visitors with low buying probability.
    We don't work in traffic acquisition, instead we extract real value from the existing traffic with outstanding results (we witness an average increase of 80% in conversion rate and 60% in average order value).
    Also, we try not to decrease the LTV of clients not showing them any other offer after they've shown one or have redeemed one.
    I'd be happy to have a feedback on this from you and everyone in the conversation

    • LC

      Luisana Cartay

      over 3 years ago #

      Hi Raffaele,
      I think that's a very clever and effective way to convert your visitors. First, you delimit your audience and send them only relevant messages to them. Then, you don't distract them with more offers because you don't want to interfere with your goal: make the sale.
      That sounds a lot like some of the advice we got from the experts (Mistake #2: Having Too Many CTAs)

      Thanks for your answer!

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