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  • SK

    Sean Kirby

    over 2 years ago #

    There is no one best way. It will vary based on factors such as the type of startup, users, etc.

    From what I can gather based on the link you included, you are trying to launch a social media platform. For those, growth usually comes from users inviting other users. To get the first users, you might want to consider reaching out and inviting people to join. Try to target people who are likely to be active and engaged.

    Since your differentiator is that engagement takes place offline (if I understand correctly) you could try to program a process that reaches out to people who start a Meetup.com group and invite them to join your site, too, like Airbnb did with Craigslist.

    As for your landing page, I think you need to speak more to the why than the what. People aren't waiting around for another social media site. You need to appeal to the emotions and reasons behind using it. Focus on the users over the platform. What's the motivator for wanting to join? Is it exclusive? Will it help support or show how I view myself? Are there tangible benefits? You need something to build desire.

    The image doesn't really add anything to the page. It doesn't help people understand the features, reveal an AHA moment or wow a viewer. I would look for an alternative.

    Finally, you should rework your CTA. It's a bit of a disconnect to have a button that says subscribe when you're asking people to join. Which is it? Perhaps you could use something like, Request an invitation. I wouldn't even mention product updates in the CTA. If you join and the platform is updated you expect to get those types of emails. Including it in the CTA just muddles things up.

    You should also make it stand out more. Try a brighter color for the button and consider repositioning it so that it doesn't look like an afterthought.

    I hope that helps. Best of luck.