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Hey Everyone, I’m Joel the Event Marketing Manager at Unbounce and I would love to know “what’s the best marketing or optimization workshop you’ve ever attended.” We're hosting #UnbounceLive, our very first series of marketing and optimization workshops in Boston, MA on November 7th with Oli Gardner and Michael Aagaard. My goal is to ensure our attendees get as much value as possible from the workshops. What I’m looking for: * Past workshops you’ve attended that have significantly impacted your skills as a marketer. * Strategies or teaching styles you’ve seen that have provided you with hands-on learning. * Engaging instructors that have taught actionable workshops in the past. * Unique agenda’s or examples of creative ideas that past workshops have done. Thanks so much for spending the time to help improve #UnbounceLive If you’re gonna be in Boston the first week of November we would love to see you at the event :) Joel

  • AS

    Adam Szabo

    about 3 years ago #

    I loved the Advanced Growth Marketing Workshops by Patrick Vlaskovits and Casey Armstrong so much I wrote a summary of what I learned there: http://usergravity.io/articles/11-lessons-i-learned-on-two-advanced-marketing-workshops

    • JP

      Joel Popoff

      about 3 years ago #

      Hey Adam,

      Thanks so much for replying! I will definitely give your summary a read and hopefully can pull some tips and tricks for us to use at Unbounce Live :)

  • AA

    Anuj Adhiya

    about 3 years ago #

    One that comes to mind is @ductape's course on CreativeLive - I attended it a few years ago (when it was free and) I was a total newbie to marketing, trying to devour everything that came my way: https://www.creativelive.com/courses/duct-tape-marketing-john-jantsch

    Why this worked for me was because of the Marketing Hourglass framework that put everything in the course into context vs concepts that could've been thrown out at random without the knowledge of how everything ties together. This is important because having a framework allows for focus and prioritization based on your individual situation.

    I can safely say that even today I regularly reference strategies/tactics through the lens of the Marketing Hourglass - it's been an immensely valuable foundational reference to keep going back to/compare against in more contexts than I initially imagined possible.

    In a nutshell - a central, unifying framework or philosophy is critical in my view.

    • JP

      Joel Popoff

      about 3 years ago #

      Hey Anuj,

      I've heard a lot of great things about DuctTape's course. John Jantsch is a brilliant marketer, so I wouldn't expect anything less. I will definitely take a good look at the course :)

      Thanks so much for the suggestion!

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