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Social sharing icons are commonly seen under every product on an E-commerce platform. What % of users really share products and why?

Would love to know stats, research done on user behavior that involves product sharing on E-commerce sites.


  • AA

    Anuj Adhiya

    about 3 years ago #

    Its an interesting question.

    From a consumer perspective, I'll try and take a stab at the "why" part of it.

    The only way I'm going to share any product is if it makes me look cool.
    This is likely to work best with higher ticket aspirational type products or with unique products that have a "take my money now" quality.
    Debatable as to whether I'd share while I had low intent (ie just browsing) or confirmed intent (ie i just bought it).

    The psychology of this is no different from me Retweeting something on Twitter or sharing someone elses update on Facebook.
    If the odds are high that my reputation among my audience will be enhanced in some way, then I will likely do it.

    So it feels like anybody else doing it is just doing it because everyone else is doing and/or they saw it on a site that offers products like the ones mentioned above and thought they should do it.

    Also found this post from early 2015 (more for the discussion than the post itself): https://growthhackers.com/articles/does-your-ecommerce-store-really-need-social-sharing-buttons/

  • MB

    Marco Burgin

    about 3 years ago #

    Good afternoon
    There are several reasons why customers do not share their products.

    One of them is to first receive the product at home so that we can talk about it, not a customer will share a product in your network if you do not know it and know that the product is really good.

    One tip I have is to send along the product a letter thanking the purchase and asking what you think of the product, encouraging the customer to share this product in their networks. A happy and well-attended customer will always return the good service.

    And when the system accuses the product has been received, the same thank you letter you can email via a product link so the customer can share.

    Remember, a happy customer, well attended and delighted with your e-commerce will do marketing for you free of charge.

    Enchanting the customer is the key.

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