My friends have created a new email service software . Like mailchimp,aweber,sendgrid,and thousand others? yes, and maybe no . As you guys know, this space already has players who nailed it with beautiful emails,positioned themselves as SMB email providers,owned the transactional email space etc.
So being a good friend I want to collect your opinion on this : What is the one SUPER value that you think a new player MUST contribute to this space from a marketing and positioning perspective to standout ? Hippy customer service? positioning this as an ultimate place to send cute cat emails?
P.S: They have free account . Multiple SMTP ,feature to compose emails based on conditions and other cool stuff. Both of them are smart people and already have a few paid users.