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Let me explain the concept of "growth hack" in this context: any tactic or tweak that can be simply applied to make the most of a marketing automation platform or software, thus achieving a better end result. It's important that it should be scalable and effectively measured. It includes all, from acquisition, activation, retention, referral and revenue stages of the funnel. I'm compilating the best ones to a full blog post (on which I'll include the credits with name and website, of course), and I like to know if you guys are willing to contribute to it. Thanks in advance!

  • SG

    Sandra Gomez

    almost 3 years ago #

    I use Rocketbolt to track emails that my sales leads open. Very useful in the acquisition stage of the funnel.

  • MG

    matt gratt

    almost 3 years ago #

    The best Marketing Automation hack for companies with sales reps and bigger deals is the 10-month Closed Lost nurture.
    If you lost an opportunity to a competitor, to timing, or just to requirements, it's worth automatically reaching out to lost customers (in a respectful way) and seeing if they're happy with the vendor they chose.

  • NA

    Nerissa Atkinson

    almost 3 years ago #

    How about tools that help with automatic population of lead generation forms with contact information to help improve conversion? There are large platforms like Hubspot that offer this, as well as individual tools like Clearbit (used right here on Growth Hackers!)

  • VB

    Vipul Bansal

    almost 3 years ago #

    As a first step, you might want to identify what stage of business you are at?
    1. Early
    2. Growth
    3. Maturity

    Personally, I am not in favor of implementing MA aggressively at an early stage. At early stage, you should be focused more on getting more data. As much as you can. This can include product engagement and non-product engagement data. Identify patterns from this data and create more segments to apply a targeted approach in the growth stage.

    Although not particularly a growth hack, but identifying your key leading and lagging indicators at an early stage would definitely help you grow.

    • MA

      Monika Ambrozowicz

      almost 3 years ago #

      On the other hand, gathering data and identifying patterns from it is what marketing automation tools do. Implementing a right tool at the early stage let you really understand your users since the beginning. Google Analytics is not enough, intelligent RPM platforms like Synerise collect data from many different sources (website, mobile app, even from a visit in a shop) and use the data to create patterns, predictions, segments and then automated campaigns. It's not true that such tools are useful and affordable only for big companies, startups can benefit from them even more.

  • GD

    Gianni D'Alerta

    almost 3 years ago #

    If you have your contacts segmented by those who have referred business to you in the past (or are actual channel partners). A quarterly automated email asking how they are doing and if they are working on any deals you can help with is very effective.

  • RB

    Raj Bhatt

    almost 3 years ago #

    There are lot of marketing automation tools that serve different purpose. It becomes very important to utilize all the free/paid tools available, in order to make the most out of your marketing efforts. I had collated a list of best marketing automation tools for startups & SMEs a while ago, feel free to check it out. Also, add some other awesome tools if you don't find it here [slideshare] - http://www.slideshare.net/promptcloud/marketing-automation-taking-your-business-to-the-next-level

  • JA

    Jason Amunwa

    over 2 years ago #

    These are a couple pretty straightforward automations that I've seen some decent results from. They're free, take maybe an hour to set up, and provide a stream of (usually) relevant ongoing traffic, with almost zero manual maintenance needed. It may not be much, but it's like free traffic!

    BUFFER + QUUU + UPFLOW:

    This tactic already assumes you've optimized your social profiles, and have clear links to your website prominently displayed on them.

    Step 1 - Create a Buffer (bufferapp.com) account. If you're not familiar with this app, it allows you to schedule & publish social media posts at the optimum time for engagement with your audience. You can queue up to 10 posts per social profile for free.

    Step 2 - Connect your account to Quuu.co and Upflow.co. Both tools are free/free trial, and automate the filling of your Buffer queue with relevant topics, e.g. if your brand is in, say, fashion, you can ensure that these services keep your queue filled with fashion-related content

    Step 3 - Wait. As these services kick in, you'll notice that the number of visits & followers will typically rise, as more people find your profile - and a subset of those people click through to your site. Your profile will also naturally benefit from regularly posting, as most social media platforms' ranking algorithms favor profiles that post frequently (up to a point) - meaning you benefit not only from more people finding you due to your posts, but you'll typically also start showing up more frequently in people's search results and newsfeeds.

    BLOG RSS + ZAPIER + SOCIAL PROFILE:

    This automation monitors the RSS feeds of blogs relevant to your target customers, and automatically shares any new content they publish.

    Step 1 - Same as above, create a Buffer account, and then create a Zapier account, too (http://zapier.com)

    Step 2 - Find blogs you want to share content from, and locate their RSS feeds (this is a handy tool: http://ctrlq.org/rss/)

    Step 3 - Create a Zap in Zapier (one for each blog), that draws in content from the RSS feed, and publishes it to your Buffer account - you may need to play with the formatting to get it looking right when published, as it can be tricky.

    Step 4 - Set the Zap running, and again, wait for your chosen blogs to publish new content.

    Either way, if awareness is your goal, this is a nice little one-time tactic that can pay dividends over time. I hope that helps!

  • EF

    Ed Fry

    almost 2 years ago #

    Marketing automation can kick-ass at the middle of the funnel. Assemble the data you need to identify best-fit leads. Create expert content for a hyper-segmented audience - the content no one else can compete with (because they haven't targeted them in such a precise way). Then, pass of engaged leads to sales.

    Sales has the perfect conversation starter - "Hey, I noticed you signed up for {really specific webinar}. Is this a real problem at {companyName} ??".

    Follow this playbook to 20X your marketing-sourced qualified leads: https://www.hull.io/blog/oz-content-mofu-hyper-segmentation-playbook/

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