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Hey GH friends!

I plan on putting together a video course that shows people how to find and land a remote job. I've landed three remote jobs before so I think this is a good direction to take for a lifestyle business.

But before creating the course I want to see if there's demand for it. To do this I'm launching a free email course first. I just launched the landing page but haven't started promoting it yet: http://remotejobcourse.com/email-course/

Have you created a landing page for something like this before? If so, what did people respond to and what hurts conversions? Is there anything about the landing page that makes you go "ugggh" or "oh, cool!"?

Thanks in advance for your help!

  • ZR

    Zachary Ryan

    over 2 years ago #

    I love what you've got so far—it sounds like it will be a great course.

    Some ideas, IMO (w/ a grain of salt or few):
    - Make sure the page is mobile friendly. Lots of people sign up for email courses via mobile. At the moment, the margins are a little too narrow on mobile, but hopefully that's an easy fix.
    - A format I often prefer for emails from email courses is a short few lines of copy and a link (like https://blog.bufferapp.com/social-media-growth-strategies-email-course ). Anything too long in the email and I may not get to it as quickly, and it's easier to save and share remote links if people want to pimp your course for you.
    - I'd rework the copy a little. You've got a lot of great elements so far, but consider adding a little copy at the top to explain the course more (and why people should be interested in remote work). (Like https://betterwebtype.com ). Try to push the copy to the point that it sells itself without your background and social proof, leaving them to the bottom of the page for the potential naysayers who don't convert after your lead, CTA, and (benefits driven) course description.
    - Include images, maybe as icons for the emails/lessons (like betterwebtype) or integrated with your header and dotted in your copy (like buffer's).

    I wish you the best of luck 😃 can't wait to see how it turns out!

    • RG

      Robert Gibb

      over 2 years ago #

      Wow man. This is great feedback. I'm redoing the landing page now with the Divi theme from elegantthemes.com to improve the control I have over elements on the page. I'll definitely take everything you suggest and put it to work.

      Thanks for taking the time to check it out. It means a lot!

    • RG

      Robert Gibb

      over 2 years ago #

      I just did the second version: http://remotejobcourse.com/. Still need to add some images and another CTA. Again, your feedback really helped :)

  • JA

    Justin Adelson

    over 2 years ago #

    I think what is most important is making sure that your landing page(s) speaks to the pain points and/or needs of your target market. You do a good job at delivering the message, but is it relatable to the viewer?

    Here is some feedback on your existing landing page:
    1. Add more color - I love how you have a simple header and call to action at the top of the page, but the landing page is a bit bland. Add a stock photo as a background.
    2. Too much info below the fold - Yes, you are supposed to put your info below the fold (good job), but there is a lot of text and no CTAs or graphics that drive conversions - just a white page with eight lines of text. Your opening line is "My name's Rob", which I think is a strong opening because it makes the landing page personable, but it would be great to actually see a photo of you on the bland section.
    3. Testimonial - Testimonials are great because they add credibility, but you have that awesome piece of content all the way at the bottom of the page. That should be moved way up so it is one of the first or second things the viewer sees.
    4. More CTAs - you need to have another CTA below the fold; don't force people to scroll up to the top of the page to register. Have a button that brings them back up or another form they can fill out at the bottom.

    • RG

      Robert Gibb

      over 2 years ago #

      Really great feedback. Thanks so much.

      I definitely agree with everything you're saying. I had the testimonial at the top but moved it down for some no-good reason. Also I just switched to the Divi theme by elegantthemes.com to give the page some pizzazz.

      I'll work on the messaging, too. It serves too many people right now and doesn't have enough focus to really hit the pain points.

      • JA

        Justin Adelson

        over 2 years ago #

        iBid @uxgoose_zach comment about mobile responsiveness. I checked the page out on iPhone screen dimensions and it displays bunched up. I would make that a priority.

        Also, if possible, create two or three separate landing pages with different text, CTAs, and/or images to see if one theme or message is more effective than others. You can also create separate landing pages for different targeted audiences - that might help conversion numbers as well.

    • RG

      Robert Gibb

      over 2 years ago #

      I just did the second version: http://remotejobcourse.com/. Still need to add some images and another CTA, but now the page should be mobile friendly. Again, your feedback really helped :)

  • AA

    Anuj Adhiya

    over 2 years ago #

    Two examples that come to mind are the Summer of Marketing course by @noahkagan and the Landing Page Conversion Course by @oligardner

    In both of these cases, it was the social proof itself of the people who created the courses that did it for me. I didn't care what it was I would learn (even though they spelled it out) - I knew I would learn something useful.

    Something worth considering that Noah did was offer a free marketing cheat sheet just for signing up - so there was an instant value delivery before you even got your first email.

    I did notice that the Landing Page Course now employs a chatbot to get you started, which is an interesting approach - certainly worth testing.

    • RG

      Robert Gibb

      over 2 years ago #

      I'll check both of those courses out now. Unfortunately I don't have a rep in the remote job space yet, or any other space for that matter, so I'll have to rely on good copy and a solid landing page.

      Also, I like the idea of giving something away for free right from the start.

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