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What is your opinion of the value product feed management in relation to PPC advertising in e-commerce?
I'm looking for 1-2 sentences for the question above from PPC or paid media specialists.
The product feed is the "off-site lifeblood" of an eCommerce store; it contains all of the product information that customers will view through external channels (e.g. Google Shopping, Facebook, etc.) and it help advertisers manage and optimize their campaigns for the best possible ROAS. Without proper product feed management, an advertising campaign will not be completely optimized, which could result in higher conversion costs and lower returns on advertising spend.
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