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  • JA

    Justin Adelson

    11 months ago #

    The product feed is the "off-site lifeblood" of an eCommerce store; it contains all of the product information that customers will view through external channels (e.g. Google Shopping, Facebook, etc.) and it help advertisers manage and optimize their campaigns for the best possible ROAS. Without proper product feed management, an advertising campaign will not be completely optimized, which could result in higher conversion costs and lower returns on advertising spend.