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What is your Growth Mission Statement?
I need to educate the company on growth. I believe a mission statement helps clear the noise from all the buzzwords you hear with growth.
Rather than a mission statement, formulate it as "What is your North Star Metric". (https://growthhackers.com/articles/north-star-metric)
This removes a lot of jargon and back and forth because now your simply focused on "how do we provide value to our customers"?
In effect, this makes your North Star Metric the same as a mission statement since your focus is entirely on the customer and that thing you do to help them achieve what they need to vs how and why and all the other things that creep in that have to do with your company and its values etc etc.
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