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What is your favorite SaaS playbook that is publicly available?
Not sure about favorite but here are a few of good ones that come to mind immediately:
Outbound Sales: https://growthhackers.com/articles/how-segment-generates-10-000-in-revenue-per-day-with-automated-outbound-sales/
Outbound Outreach: https://growthhackers.com/articles/scaled-outreach-builtwith-growth-hack/
Cold Email: https://growthhackers.com/articles/how-to-write-a-5-touch-cold-email-campaign-in-90-seconds/
Lead Nurturing/Scoring: https://growthhackers.com/articles/how-to-design-lead-nurturing-lead-scoring-and-drip-email-campaigns-63816f82-29d4-480a-9e2c-8b4d0d233d48
Acquisition Tracking: https://growthhackers.com/articles/how-to-track-customer-acquisition
Social Marketing: http://growthhackers.com/articles/finally-a-social-media-marketing-strategy-that-puts-you-right-in-the-middle-of-your-target-market
I'll add more if I can recall others
Sorrynotsorry to toot my own horn but I just wrote a long post on "Land & Expand", which is a business model used by big players like Atlassian, Slack, Basecamp and more. Hope it's okay if I leave a link here: http://www.kevin-indig.com/growing-a-saas-company-to-100m-arr-without-a-sales-team/
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