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What is the one single piece of advice that you would give to an aspiring growth marketer?
Have your own side project you can try stuff on
Hey Andrew, thanks! Do you have any side projects that you'd like to share? I'd be very interested to know more about them. Cheers.
Strive for a balance between creation (executing, writing, working) and consumption (reading, speaking with others, attending conferences).
I am still working on this and it seems like this is it forever that I won't be able to cut any of these out and live with just the other one and triumph.It's not going to happen. Probably, as you say, it will only work if we have a balance between both creation and consumption.
An amazing insight Vincent. Cheers!
Be able to back your reasons why this hack will or will not work.
Don't believe and regurgitate random nonsense you read in blog posts.
Do the work. Test, measure, and learn.
Everyone's business and audience is different, and often "best practices" are merely common, and frequently totally wrong.
There is always another way, find it!
Hustling! Thanks Andrew. Do you have a checklist/things to look for when you're trying to find another way? Or is it just about staying curious? Cheers.
I would say this: make sure that your growth hacking method is compliant with each social media platform's terms of service and rules. You don't want to get your account banned much less put in risk a client's account. I know it sounds like a lot of work, but it's worth taking the time to do this.
Be very methodical about estimating value of each potential experiment you could run. Lot of things could be exciting and tangible but don't have potential to make a big difference. And always model out what you think the funnel looks like for a new channel - that way you have comparison point when you run test and know where you are doing better or worse than you thought, and you learn!
Make sure you have a KPI, that you can actually measure that KPI with no (or minimal) lag.
"You don't learn until you launch" - some brilliant person.
My tip would be to simply start. You can consume how many posts, books, videos etc. If you don't get moving, no amount of advice will be beneficial to you
Get going buddy :)
Be curious and read as much as you can. The more ideas you're exposed to, the better.
I just published this guide that might be helpful for you: "A Roadmap to Succeed in your First Month as a Growth Marketing Hire"
Feel free to reach me out if you have any further doubts or questions!
Hey Matias, thanks! Will check it out and leave my thoughts. Cheers!
Know how to collect, manipulate, measure, analyse, and present data findings.
Just keep on interacting everywhere-social media, communities, blogs and whatever you find-What that seems more,sells more!
Hey Akshat, thanks for your advice! How do you prioritise (based on which phase your company is in) which interactions you join? Do you measure whether such interactions result in an augmentation of your KPI and then figure out the ROI for the time you spend on each network for example?
Hey Becky, thanks for your advice. How do you find the balance between measure what is important and drowning in a sea of numbers with too much information that might lead to indecision? Cheers.
Start testing now! You can't succeed without failing by trying new ideas.
Thanks Kim, that's an interesting point. Do you have any thoughts on how to prioritise the tests that you conduct (macro vs micro), some sort of a checklist you go through before deciding which test to start? Cheers.
Make sure you're telling a story with your data. Many times I see folks just vomiting data on an exec team.....it's less about the data points and more about what that data means.
Get ready fro the ride. Its not easy but definitely worth it.
You may put in all your efforts but results take time particularly when search engines take time to crawl and index you content. Make sure you adapt to the industry trends and use the latest techniques as digital marketing is very dynamic in nature.
Hope this help!
Fellow growth hacker.
Ask specific questions.
Don't stop leveraging on the long term goal because that's the key for every successful entrepreneur.
Be mission driven not opportunity driven.
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