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We're obsessed with increasing conversions, which is why we're always reaching out to Ecommerce experts, asking them for recommendations on what brands with an online store can do to optimize the buyer’s journey and conversion.

We got 14 responses of the world’s leading eCommerce gurus, including Steve Chou of My Wife Quit Her Job and Richard Lazzazzera of A Better Lemonade Stand, you can read them here: https://hi.photoslurp.com/blog/increase-online-sales/

I'd like to get this discussion started to see what worked for all of you. Do you have any input?

  • BW

    Bill Widmer

    over 3 years ago #

    I look at SEO first. While it won't directly affect conversions, it will get you more traffic, which will increase your sales! :)

  • JA

    Justin Adelson

    over 3 years ago #

    It is kind of tough to add anything more than what has already been said (or repeated five times) in that article.

    There are two things I would check after what has already been mentioned.

    First, I didn't see shipping costs mentioned anywhere. In the world of free two-day shipping, consumers can usually get the same product shipped to them for free on Amazon or Walmart. If an e-commerce store is seeing a LOT of abandoned carts it is probably because the customer is checking out Amazon to see if they can get the product shipped to them for free. If the margin allows it, I would recommend that the e-commerce store offers free shipping at a certain price point (i.e. spend $50 get free shipping).

    Secondly, I would look to see if the e-commerce store is retargeting/re-engaging abandoned carts through advertising or emails. I know BigCommerce is able to capture user information and can send emails to those who leave the checkout process - I've been able to recapture sales by sending an email with a promotional code. If emails are not an option, the store can also setup an inexpensive retargeting campaign to send visitors back to the store - $5 a day isn't much if it is driving conversions.

  • RS

    Ruchika Sharma

    almost 3 years ago #

    At the beginning of this year, we had a similar question in mind. We were wanted to understand the factors that influence conversion rate and buyer's journey for an eCommerce store. We got in touch with some of the industry experts and this post (https://vwo.com/blog/2017-ecommerce-conversion-rates-trends/) is what they had to say.

    The first step that needs to be taken is to understand your visitor journey and visualize your conversion funnel. This can provide you with insights like where the maximum drop-offs are taking place. Note that it is not a one-time activity, so you need to build an experimentation culture to increase conversions. It is important to have this scope of experimentation, for you must understand that there is no thumb rule to increase the conversion rate for all the businesses. Depending on the business goal, resources, and priorities, the method for boosting the conversion rate differs from one business to another.

    Besides these factors, the importance of including UX while trying to boost any of the conversion metrics should not be neglected. And the same applies to eCommerce websites as well.